休闲时间的目标市场将在伦敦加里东路1号附近以及附近地区附近约4万人。有很多中国居民也住在这里，商店将是一个很好的地方，因为他们非常喜欢喝茶。 Camden，Canonbury，Euston，Highbury，Holloway，King’s Cross的人们也是休闲时间的目标受众。
The market of bubble tea has shown significant growth in the last five years and this is possible because of the more inclination of customers towards this particular kind of tea. Tea drinkers near the vicinity of Caledonian Road of London are considered as the one of the demanding group of customers. Their satisfaction level lies above the normal level which includes high-quality product and inimitable services. However, regardless the fact of seasons, whether it is scorching out there or icy-cool, people always prefer to drink tea. So, it is a great place for the establishment of this idea in the frame of Leisure Time.
Market Size and Segmentation
The target market of Leisure Time will be about 40,000 people near the Unit 1 of Caledonian Road in London as well as the nearby areas. There are many Chinese residents are also living here from whom the store will be a great place to spend some time as they are very much fond of tea. The people of Camden, Canonbury, Euston, Highbury, Holloway, King’s Cross are also the targeted audience of Leisure Time.
Low-priced products along with greater quality will help the company to expand its market size and also in achieving the goals. The students in the neighborhood are the key group of concern for Leisure Time along with the office workers who are the middle aged persons from the age group of 20 to 30 years. Local folks are also considered as the targeted customers and the market segmentation part is based on the identification of the persons of interests. The company is planning to give more emphasis towards the teenager groups as market research analysis tells the fact about teenagers get more magnetized towards this type of shops in London. The UK tea market has been growing significantly and therefore, the tea sales have increased up to 165% ever since 1995 with 15% increase in tea stores which cause the establishment around 1000 new tea shops in the United Kingdom.