Strategic analysis of any company details about the internal and external performance of the company. After careful evaluation the organization selected for this assignment is Wal-mart. This organization is still on number one among the top 500 companies of fortune this year. This retailer has taken the top spot because of the financial performance in the current year. Current CEO of the company Mr. McMillon started his work with the company in 2014 and has shown courage for expanding the store in different parts of the world. Company has the focus of saving lives by contributing in the society. Today the revenues of the company account for $476294 million and assets of the company are increasing every day. The total assets of the company account for 204751 and the profits of the company are $16022. Wal-mart has helped many societies and gives employment to millions of people. Rest of assignment will discuss about the competitive advantage and environmental analysis of the organization. After evaluating the organization recommendations will be provided so they can improve and retain their customers (Competitive intelligence blog, 2014). Wal-mart is the only company serving more than 100 million customers in more than 2 countries per week. The major sale of the company that is coming from oversees operations and accounts for more than 6000 stores. The financial performance of the company is getting better because of oversees operations and has climbed to 4.6% to $140.8 billion from the 2013 (Competitive intelligence blog, 2014).
Introduction and overview of the company
During late 1940s the company was started by Sam Walton as he was franchising a store in Newport. He was looking for something special and extra for the customers so customers can enjoy variety of deals. Usually retailers convince wholesalers for reducing the prices but do not give this benefit to the customers. They charge full amount from the customers so they can enjoy the extra money. This company was opened in 1962 in Rogers, Arkansas and was created to make a difference in the retail experience for the customers. Walton had another mission of increasing the volume of customers. He decided to share his profit with the customers so the sales of the company are increased.