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研究论文代写:有效的社会项目

研究论文代写:有效的社会项目。有效的社会项目包括与产品安全、多样性、员工关系、人权和社区相关的倡议。通过与公益事业相关的企业慈善和市场营销,与社区相关的倡议是可以实现的。公益事业相关营销适用于企业做出捐赠或贡献的承诺,其收入比例与产品销售相关(Saether和Aguilera, 2008)。这还包括与公司和非营利组织合作。这样的倡议被赋予了创造一种关系的潜力。这应该是在非营利组织和企业之间,因为非营利组织的财政支持和产品销售的产生。接下来研究论文代写专家将对有效的社会项目进行以下分析与讨论。

一个有效的公益相关营销的例子是Yoplait的“拯救眼睑拯救生命”(参与是简单的,2012)。该计划要求顾客在购买优诺酸奶时收集并剪下粉红色的盖子,然后将它们送到通用磨坊。随后,通用磨坊将在一段时间内捐赠10美分给选定的客户用于治疗。

当一个公司为某项事业或慈善事业直接捐赠时,它被称为企业慈善。最大的企业慈善是由美国最大的连锁杂货店Kroger (Emerson, 2012)。这家公司捐赠了6400万美元,占他们利润的10%。克罗格每年为非营利组织、医院、K-12教育和宗教组织提供数百万美元的资金。克罗格服务的组织包括许多学校、联合方式、男孩女孩俱乐部和救世军。

社会举措还包括产品安全、多样性、员工关系和人权方面的举措。公司在人权方面有很强的主动性,确保公司高管、客户和员工之间的双向沟通。此外,这些公司避免侵犯公平、隐私和童工等权利。

员工关系的倡议包括健全的福利计划、健全的健康计划和良好的工会关系。与多元化相关的倡议包括增加公司的少数族裔和女性人口的行动。这一倡议还包括增加他们在董事会中的代表性。有关产品安全的措施是确保产品的安全使用。

董事会在公司与其利益相关者的关系中确保透明度、公平性和责任性的实践和规则框架。企业社会责任的治理也有应用,因为企业发布高质量和全面的企业社会责任报告至关重要。企业在没有企业社会责任广告或企业社会责任报告的情况下,企业社会责任计划不会影响企业的财务表现。这是因为没有意识到企业社会责任项目及其实施的利益相关者(Barney, 1991)。这就是为什么完整的企业社会责任报告作为衡量适当的透明度或治理一直是企业社会责任计划有效的重要组成部分的原因。

在过去的十年中,支出的指数增长是为了加强企业的社会责任,这表明企业社会责任项目有可能产生经济效益。考虑到公司的财务目标是使股东的财富最大化,这一点尤其正确。然而,对CSP和财务业绩的开始进行的实证研究有好有坏。研究结果表明,CFP与CSP之间存在一定的关系。这种关系可以是正关联、不关联和负关联。经验性研究的方法与CFP和CSP的测量最具可比性(Wernerfelt, 1984)。本研究讨论了三个结论中的每一个,并提供了可归因于每个结论的可能原因。

One instance of cause related marketing which has been effective is “Save Lids to Save Lives” (Participating Is Simple, 2012) by Yoplait. The program entails the customers to be collecting and clipping pink lids when they buy Yoplait yogurt and then sending them to General Mills. It will be followed by the General Mills donating ten cents for a period of time to the selected customers for cure.

When a direct donation is made by a corporation for a cause or a charity, it is called corporate philanthropy. The biggest corporate philanthropy was made by the largest chain of grocery store in United States called Kroger (Emerson, 2012). This company donated $64 million that had been 10 percent of their profits. Millions of dollars are shelled out by Kroger every year in funding nonprofits, hospitals, K-12 education, and religious organizations. The served organizations by Kroger include a number of schools, United Way, Boys & Girls Clubs, and Salvation Army.

The social initiatives also include initiatives of product safety, diversity, employee relations and human rights. The companies having strong initiatives towards human rights, having the ensuring of two way communication between corporate executives, customers, and the employees. Additionally, the companies refrain from violating rights, such as fairness, privacy, and child labor.

The initiatives of employee relations are inclusive of robust benefit programs, robust health programs, and good union relations. The initiatives related to diversity include actions in increasing the minority and women population of the company. This initiative also includes their increased representation in the Board of Directors. The initiatives related to the product safety are ensuring of the safe use of the products.

The framework of practices and rules, with which, transparency, fairness, and accountability are ensured by the board of directors in the relationship of the company with its stakeholders. There is application of governance with CSR as there is essentiality that high quality and comprehensive CSR reports are issued by the corporations. A CSR program of a corporation will not be able to affect the financial performance in case there have not been any CSR advertisements or CSR report in some form. This is because there is no awareness of the CSR programs and their implementation with respect to the stakeholders (Barney, 1991). This is the reason why the complete reporting of CSR as a measure of proper transparency or governance has been an essential part of a CSR program to be effective.

The increase of expenditure exponentially is for enhancing the corporation’s social responsibilities in the last decade, is suggestive of the possibility that economic benefits can be derived from the CSR programs. This is particularly true with respect to the consideration that a corporation’s financial objective is maximizing the wealth of the shareholders. However, the studies conducted empirically in relation to the CSP and the starting of the financial performance has been mixed. Based on the results, there is possibility that a relationship exists between CFP and CSP. The relationship can be positive association, no association, and negative association. The studies conducted empirically have the methodology which is most comparable to measure CFP and CSP (Wernerfelt, 1984). Each of the three conclusions is discussed in this study along with the provision of the probable reason attributable to each conclusion.

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