英国本科毕业论文：定价规则

定价策略是基于三个主要的概念。它是单个公司的最终现金流目标，是消费者对产品的需求，也是市场上现有的竞争。为了确定价格，公司试图增加所有的成本，并找到产生利润的方法(Goi, 2009)。在此基础上，确定了价格范围。因此，任何定价都是基于成本需求、产品需求和现有竞争(Manchanda、Rossi和Chintagunta, 2004)。在以成本为基础的定价的情况下，价格完全基于产品的生产成本，而不考虑产品的最终需求。

英国本科毕业论文：定价规则

在需求定价模型中，价格是根据消费者需求和产品需求来确定的。产品的竞争定价是基于竞争对手(Muhlbacher, Leihs and Dahringer, 2006)确定的。产品的品牌赞助和品牌形象的可信性也有其内在的因素，形成了定价模型。根据这些因素，这些公司决定了当前市场的价格。有许多理论都与市场上的产品定价有关。

英国本科毕业论文：定价规则

Pricing strategy is based on three major notions. It is the final cash flow objective of the individual company, the consumer demand for the product and the existing competition in the markets. To determine the price, the companies try to add all the costs involved and find ways to generate profits (Goi, 2009). Based on this, there is the price range that is determined. Thus, any pricing is based on the cost requirements, demand of the product and the existing competition (Manchanda, Rossi and Chintagunta, 2004). In the case of cost based pricing, the price is based purely on the production cost of the products without consideration of the final demand of the products.

英国本科毕业论文：定价规则
In the case of demand pricing model, the prices are determined based on the consumer needs and requirement of the products. The competition based pricing of the product the prices is determined on the basis of the competitors (Mühlbacher, Leihs and Dahringer, 2006). There are also the intrinsic factors that the brand patronage for the products and the credibility of the brand image create a pricing model. According to these factors, the companies determined the prices in current markets. There are a number of theories that have been associated with the pricing of the products in the market.