英国毕业论文：阿里巴巴

阿里巴巴是中国的一家上市公司，提供的产品或服务包括电子商务、在线拍卖、移动商务、在线购物和在线转账。阿里巴巴所处的环境中存在着多种因素，这些因素会影响阿里巴巴的绩效，以及阿里巴巴在组织运营执行中的有效性(Chapman, 2014)。组织所处的经营环境是宏观环境因素和微观环境因素的总和，宏观环境因素可以解释为宏观上影响经济的因素，微观环境因素可以解释为对企业及其经营产生直接影响的因素。分析阿里巴巴现有的战略工具将在其中使用的环境。在分析宏观环境因素时，将使用PESTEL分析法，分析这些宏观环境因素对阿里巴巴的影响，帮助分析阿里巴巴在应对商业环境中的威胁和机遇时的优势和劣势(阿里巴巴集团，2015)。
在分析微环境因素时，将分析阿里巴巴微环境的六个因素。阿里巴巴目前表现良好，正在有效利用现有资源，在国际层面取得成功。公司以服务广大客户为宗旨，积极拓展经营领域，有效利用微观和宏观环境因素。它用“全球贸易从这里开始”的口号来促进国际贸易(阿里巴巴健康为药店开发在线B2C和O2O运营平台，2015)。通过PESTEL分析，分析能够影响企业绩效的宏观环境因素，帮助企业更好地管理机遇和威胁。PESTEL分析考虑了六个宏观环境因素，这六个宏观环境因素是政治、经济、社会、技术、环境和法律因素(Doland, 2015)。

英国毕业论文：阿里巴巴

Alibaba is a public company of China which is offering products or services including E-commerce, online auctions, mobile commerce, online shopping and online transfer of money. There are various factors present in the environment of Alibaba which can affect the performance of Alibaba as well as its effectiveness in the execution of the operations of the organisation (Chapman, 2014).Business environment in which the organisation exists is the sum total of the macro environment factors which can be explained as the factors affecting the economy at a large level and micro environment factors which can be explained as the factors creating direct impact over the business and its operations. For the analysis of the environment in which Alibaba’s existing strategic tools will be used. For analysing the macro environment factors PESTEL analysis will be used which helps in the analysis of the impact of these macro environment factors over Alibaba and helps in strengths and weaknesses of Alibaba in dealing with the threats and opportunities present in the business environment (Alibaba group, 2015).
For the analysis of the micro environment factors six factors of the micro environment of Alibaba will be analysed. Alibaba is performing well and is using the resources available with it in an effective manner so as to operate in a successful manner on international level. It is expanding its area of operation with a motive to serve the large number of customers and using the factors of micro and macro environment factors in an effective manner. It has used a slogan “Global trade starts here” for promoting international trade (Alibaba health to develop online B2C & O2O operations platform for pharmacies, 2015).PESTEL analysis has been done so as to analyse the macro environment factors which are capable of affecting the performance of the business and facilitate the business to manage the opportunities and threats in a better manner. In PESTEL analysis six macro environment factors are considered and these six macro environment factors are Political, economic, social, technological, environmental and legal factors (Doland, 2015).