In 2008, there was the rise in the iron roosters and related messages were received by the people in the digital arena. There was the analogy that the iron rooster was a bird which did not have any feathers to give. Similar to this, the multiple multinational corporations were accused of embellishing their donation during the Chinese earthquake in 2008. The iron rooster allegations were later proven to be misleading. However, it also put many of the corporate companies under public scrutiny. The cultural elements of Guanxi and Mianzi impact on how the people perceive the world. These are explored below.
Guanxi and Mianzi
The Guanxi is an important concept that is followed in the Chinese culture. The people try to focus their efforts on the innate authority, harmony and social order. There is more importance given to the social relations when compared to the corporate social responsibility. This is a form of perception and interactive experience that develops over time between the sellers and the buyers in the markets. A well cultivated Guanxi ensures that the company can sustain in China. The cultural elements in Chinese society different from the western world. This concept of Guanxi also is an impeding factor for the western ideology of CSR. Added to this, there is the Mianzi. This is the face that the individual developed in order to maintain the relational or network relationship. The nuances of the culture can be comprehended from the high context culture (Wang et al., 2015).
High Context Culture
China is considered to be an example of the high-context cultures when compared to the low-context cultures. There is the individual raised in high-context depends of the context of the message. There are certain circumstances that are more complex. There are many more intricate factors that need to be considered. The western nations are the nations that have low-context cultures. In this, the number of variables that have lesser number of variables or actors that need to be considered. This is different in the case of China. In this, it is very difficult for the companies to develop their social responsibility program. Added to this, there are the political actions that need to be factored into this schema of events.
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