The report is generated to present a three year marketing strategy plan that also incorporates a one year tactical communication plan for the company Mark and Spencer.
Business Need to Implement Marketing Strategy Plan
Mark and Spencer is in the retail business and has a long history of successful business strategizing. In the past decade M&S has been more focused on expanding the business overseas. It has established different retail point of sales location in Europe and Asia and is even now thinking of expanding her consumer base across international territory. In this context, it has been observed that very strong competitors have risen for the company in the past decade, namely Primark and Zara. Therefore, M&S will have to analyze its current positioning and then implement a strategic plan for marketing and communications. In order to do this the following analysis have been undertaken and included in the report.
A thorough business description of its history, its vision and mission and its current goals are given. This will help to indicate why strategy is importance. M&S strives to meet quality, value, service, innovation and trust parameters with its employees.