英国大学论文:营销战略和战术通信马克和斯宾塞的计划

英国大学论文:营销战略和战术通信马克和斯宾塞的计划

生成的报告提出一个三年的营销战略计划,还集成了一个战术通信计划一年公司标志和斯宾塞。

业务需要实现营销战略计划

马克和斯宾塞的零售业务和成功的商业战略有着悠久的历史。在过去的十年中,玛莎百货更关注扩大海外业务。建立了不同的零售的销售地点在欧洲和亚洲,甚至现在想扩大她的消费者基础在国际领土。在这种情况下,它已被观察到非常强劲的竞争对手已经上升为公司在过去的十年里,即普里马克和Zara。因此,玛莎百货必须分析其目前的营销定位,然后实施战略计划和通讯。为此以下分析已经开展,包括在报告中。

业务描述

全面业务描述它的历史,它的愿景和使命和当前的目标。这将有助于说明为什么战略重要性。玛莎百货致力于满足质量、价值、服务创新和参数与员工的信任。

英国大学论文:营销战略和战术通信马克和斯宾塞的计划

The report is generated to present a three year marketing strategy plan that also incorporates a one year tactical communication plan for the company Mark and Spencer.

Business Need to Implement Marketing Strategy Plan

Mark and Spencer is in the retail business and has a long history of successful business strategizing. In the past decade M&S has been more focused on expanding the business overseas. It has established different retail point of sales location in Europe and Asia and is even now thinking of expanding her consumer base across international territory. In this context, it has been observed that very strong competitors have risen for the company in the past decade, namely Primark and Zara. Therefore, M&S will have to analyze its current positioning and then implement a strategic plan for marketing and communications. In order to do this the following analysis have been undertaken and included in the report.

Business Description

A thorough business description of its history, its vision and mission and its current goals are given. This will help to indicate why strategy is importance. M&S strives to meet quality, value, service, innovation and trust parameters with its employees.