英国代写assignment：零售连锁店

英国代写assignment：零售连锁店

英国零售市场的现状是由三个趋势形成的，即便利店，折扣店和网上商店。所有这些商店形式都是相对较新的，并且特别是在食品杂货区对零售市场有很大的影响。

2013年便利店数量大幅增长。由于消费者购物偏好的改变，2012年率先推出的这种店面布局取得了巨大的成功。具体来说，2013年该国的便利店增长了3％，落后于折扣店，这是一个小商店（Davies and Ward，2003）。

便利店的增长是第三大，这是由于大量的顶级零售商进入这个渠道。某些零售连锁店也计划在不久的将来增加这种格式的商店数量。正是在2011年，Wm Morrison宣布在2012年开设第一家便利店，由于从其他零售店收购，2013年该店数量达到62家。

消费者已经开始偏离大型连锁超市购物的想法，或者选择少量采购，多次到当地的杂货店和便利店参观。购买行为的这一变化的主要原因可以归因于通货膨胀和价格上涨。

如果购买量较少，有助于抑制消费者浪费食物和节省资金（Seiders，Simonides和Tigert，2000）。而且位于城镇外的大型零售连锁店使得那些在燃料价格上涨时不愿意旅行的消费者不易接近。在这种情况下，那些在当时统治市场的大型零售连锁企业的未来将会如何呢？

英国代写assignment：零售连锁店

The current status of the retail market in the United Kingdom is shaped by three trends, namely the convenience stores, the discounters and the online stores. All of these store formats are relatively new in nature and have strongly influenced the retail market specifically in the grocery area.

The year 2013 witnessed the sharp growth in the number of convenience stores. This kind of store layout that was pioneered in 2012 witnessed great success as a result of the changing consumer shopping preferences. Specifically the convenience stores in the country grew by 3% in 2013 which was behind discounters, a niche category of stores having small outlets (Davies and Ward, 2003).

The growth of convenience stores was the third largest which was due to a large number of top retailers steeping into this channel. Certain retail chains also planned to increase the number of stores in this format in the near future. It was in 2011 that Wm Morrison announced the opening of its first convenience store in 2012 and the number of such became 62 in 2013 as a result of acquisition from other retail outlet stores.

Consumers had begun to drift away from the idea of bulk grocery shopping from large chains and alternatively chose to purchase in smaller quantities making multiple visited to the local grocers and the convenience stores. The major cause for this change in buying behaviour can be attributed to inflation and price rise.

Purchases in smaller quantities helped in curbing wastage of food and saving of money in the event of salary stagnation and falling disposable income of the consumers (Seiders, Simonides and Tigert, 2000). Moreover the large retail chains being situated outside the towns made them less accessible to consumers who were reluctant to travel so far when fuel prices were shooting up. In such a situation, what would be the future of the large retail chains that were until then ruling the market?