This company is based in London and avant-grade collection on graduation show in Center Saint Martin was present. The collections depicted in the show had seen appreciation and rewards from the audience. Along with this in a magazine it was mentioned that the brand won several awards also after the show. Mary is from Greece but she decided to open this shop in London because this city is considered as a fashion house all over the world and people like to show their collections at some of the best places of the world (Anon, 2015). Mary has experimented with many designs that were loved by her critics, competitors and she was able to make real customers. Celebrities ranging from Lady Gaga, Rihana and many more have loved her dresses and they wore her dresses at big events. She was nominated for many nominees like youngest designer and best designer for the British fashion awards (Bruzzi and Gipson, 2013).
As the company has developed an innovation in the digital printing era in clothing the main philosophy of the company revolves around the same vision and the designer believes that this brand should be loved by people for their innovative designs and prints that are not available anywhere. The company also has an ethical standing because the designer (Marry) usually designs the main theme of the clothes and takes inspirations from different books or online pictures. She has also invited a professional stylist (such as the stylist who was working for Givenchy or Vogue) so he could help her in brainstorming (Anon, 2015).