Costco的商业战略 – 成本领先
In the modern era, Strategy is a highly important tool for organizations to analyze their internal as well as external business environment. However, for a company’s strategy to be productive in the long run, it has to be interlinked with its business operations (Mathur & Kenyon, 2012). Firms who are unable to evaluate and adapt to their business environment will never be able to implement efficient business or corporate strategies. From Costco’s perspective, adaptation of a business or corporate strategy will allow the company to be able to adapt to a specific process which can help the company to achieve its business objectives by interlinking its mission and objectives. Due to this reason, a company’s strategy is defined as a process for a firm in achieving its objectives. The analysis of Costco’s business and corporate strategy is as follows:
Costco’s Business strategy-Cost Leadership
From a business point of view, cost leadership strategy emphasizes on how an organizations improves its business operations by distributing and selling its components for a relatively lower cost when compared to their competitors (Krush & Saini, 2015). Costco has been consistently performing its business operations on economies of scale and it has also benefitted from this strategy to a great extent. To sustain and survive in the highly competitive business sector, Costco manufactures and sells products at much lower than usual market rates. By adopting this business strategy, Costco has been able to gain a considerable level of profitability and productivity and has achieved a substantial level of competitive advantage when compared to its competitors. But this strategy may not be highly productive for Costco in the long run if the company is unable to sustain the latest trends in supply chain and logistics and this would create difficulties for the company to survive in the long run.