英国代写essay:索尼的市场竞争

英国代写essay:索尼的市场竞争

市场参与者的威胁:索尼面临新的国际市场参与者的低威胁。原因在于索尼享有很高的品牌忠诚度,并且拥有很多专利。唯一能够影响公司的威胁是规模经济和任何单一玩家在市场上的巨大投资。
替代品的威胁:在国际市场上,索尼面临的主要威胁来自于产品周期短,研发活动所涉及的巨额成本。由于产品差异化,公司确实对替代品构成威胁。市场上有无数的替代品,购买这些产品的成本非常低(Doole&Lowe,2012)。如果有这样的进步,公司需要被告知。

英国代写essay:索尼的市场竞争
买方的议价能力:消费者在公司经营的任何国际市场都占有优势,因为转换成本非常低,市场对价格敏感。这有助于买家对质量和价格的要求更高。公司应该意识到特定地区的价格范围,在向客户投放产品的同时应该利用相同的价格。
供应商讨价还价的力量:索尼处理技术。因此,很难找到合适的供应商。由于供应商分散,数量少,公司面临着问题。供应商也可以自由地提高价格,因为他们数量少,因此议价能力在于他们。
竞争程度:索尼面临竞争的主要原因是寡头垄断市场,市场销售增长下滑等。当一个市场上有类似的产品,那么利润率必然下降。

英国代写essay:索尼的市场竞争

Threat of market entrants: Sony faces low threat from the new international market entrants. The reason is that Sony enjoys huge brand loyalty and has many patents in its name. The only threat which can affect the company is economies of scale and any huge investment in the market by a single player.
Threats from substitutes: In the international market, the major threat which Sony faces is from the short product cycle and huge costs involved in research and development activities. The company does have high threat from the substitutes due to limited differentiation of products. There are innumerable substitutes present in the market and the cost involved in buying those products is very less (Doole & Lowe, 2012) . The company needs to be informed if such advancements are being made.

英国代写essay:索尼的市场竞争
Bargaining power of buyers: The consumers have an upper hand in any of the international markets where the company operates because switching cost is very low and the market is highly price sensitive. This helps the buyers to demand more on quality and reduction in price. The company should be aware of the price range in a particular region and they should capitalize on the same while pitching a product to the customer.
Bargaining power of suppliers: Sony deals with technology. Thus it is quite inevitable that it would struggle to find the right set of suppliers. The company faces problems as the suppliers are scattered and are less in number. The suppliers also have the liberty to increase the prices considering that they are few in number and hence the bargaining power lies with them.
Degree of Rivalry: The main reasons of Sony facing rivalry would be oligopolistic markets, decreasing market sales growth etc. When a market has similar products in a store then the profit margins are bound to decline.