Being the market leader, Telstra offers a range of services to satisfy all segments of the customers and the prospects. The pricing is also carried out keeping in mind the affordability of all. The pricing of Telstra might be little higher for the new services, such as 3G and 4G, as for the new products and services only percentage of consumers goes ahead to purchase. In penetration, Telstra enjoys the top spot in Australia and it provides heavy discounts to the consumers for retention and attraction of the new customers.
Telstra mobile is the main driver of growth being the market leader. Telstra’s nearest rivals, Vodafone and Optus have installed sites of 3G networks and infrastructure of radio providing them the competitive edge (Porter 1979). Telstra is also entering the 3G market to offset the competitive advantage enjoyed by them (West and Ibrahim 2006).
Being the market leader and pioneer of mobile service in Australia, Telstra enjoys strong customer trust and foundation.
Telstra have stores across the nation and the 3G services have penetration up to 99% of the population in Australia.
The customer loyalty of Telstra is always enhanced and the new customers are attracted by a number of promotional activities and events.
There are rooms for improvement in their implementation of the 4G service which is still in the early stages.
The pricing of the Telstra products are on the higher side compared to its competitors.
The Telstra is an Australia centric company with scant focus on the international markets.
Telstra should enter into a partnership with Hutchinson to be able to controlling the 4G market
The spread of the 4G services by Telstra has been to 80 regions across the country.
The new advertisements of Telstra have been the representative of the customer diversity.
Despite the market leadership of Telstra, the competitors are getting close.
The Telstra should be revising its plans and prices to enhance brand image, especially in the wake of constant changes in the global economy.
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