We live in times of growing individualism, regionalism and growing differences. Yet, in such times, film festivals are becoming a medium through which young and dynamic film-makers are expressing their deep cultural ethos, voicing their views on how geo-political factors are impacting the people and how a society interacts with the different social practices. Through their perspectives, from the eyes of the characters, the films are proving to be a mirror of the society, its people and placing them before the world, with perspectives and insight which perhaps had not been known before. Film festivals provide that platform to these young dynamic and talented film makers who are not afraid of expressing their views and presenting a picture that has the power to touch the deepest chords of the human heart and evoke a wide range of emotions and thoughts from intellectuals and the masses. It is this power of films that has given a lot of importance to the film festival stage (Currie, 1995).
Film festivals and cultural integration
In the twenty-first century, it has been seen as a century of growing individualism which has directly impacted in the ever increasing complexity in the social institutions, which has posed a few threats towards the integration of societies, lifestyles and cultures. While many intellectuals and social and cultural thinkers have expressed their views regarding the need for cultural integration, the film festivals have played a part in its own subtle ways.
Promotion of cultural diversity and intercultural dialogue has been made possible by film festivals. A film festival draws invitees across countries, across social and cultural differences to express their beliefs, ideas and perspectives in one platform. While the nation hosting the festivals presents a picture of its culture, social integration and heritage before the international guests, the film makers present a picturesque description of the culture they belong to and offer an insight into the deep rooted values, principles or malice of their cultural belongings through their films (Bloomfield, 2007).