英国代写论文-顾客学习和行为过程的方式

  在本篇英国代写论文-顾客学习和行为过程的方式中了解到,顾客行为绝对是一种习得行为。客户学习和记忆什么是好的,什么是坏的,根据他们选择相应的产品和服务(所罗门,2014)。当体验好的时候,产品被反复销售,但是当体验不好的时候,顾客就不会购买了。然而,广告商也有可能使顾客受到影响,使顾客了解到产品是好的,产品是重要的(Madzharov et al., 2015)。例如,苹果I-pad并不重要,因为市场上还有其他同类产品,但是消费者已经了解到,这款产品可以提升他们的品牌形象,因此,他们会购买价格高昂的产品。因此,本文所描述的学习理论可以理解顾客的学习行为,这些理论帮助我们理解了解顾客学习和行为过程的方式。接下来英国代写论文-顾客学习和行为过程的方式供大家参考阅读如下。

  Memory is ranged from the continuum duration that starts from very short term to extremely long term. Memory of sensory nature involves stimuli storage which an individual might not be able to notice. For example, the advertisement’s colour from a considerable distance can be taken into consideration (Madzharov et al., 2015). For a relatively long duration, when a customer views an advertisement on the television for a product of mail order, the customer will more likely to purchase the product and the phone number is kept within the memory until dialling it. This is referred as memory of short term (Solomon, 2014). However, in order to make something enter within the memory of long term that is of permanent nature, rehearsal is usually required quite a number of times (Solomon, 2014). For an example, when the customer moves and purchases a new mobile number, there is tendency of repeating in numerous times for the purpose of storing it within the moment. Similarly, the social security number or driver license is unknowingly memorized due to coming across these items several times.

  From the perspective of this essay, it can be said that customer behaviour is definitely learned behaviour. Customers learn and memorize what is good and what is bad for them according to which they select the products and services accordingly (Solomon, 2014). When the experience is good, the product is repeatedly sold, but when the experience is bad, the customers will not to purchase. However, it is possible for advertisers to make customers be influenced to such an extent that the customers gain the learning of a product being good and the product being important (Madzharov et al., 2015). For example, Apple I-pad is not crucial as there are other products of the same kind in the market, but customers have learnt that this product results in enhancing their brand image, and therefore, they purchase the product even though it is highly priced. The learned behaviour aspect of customers is therefore apprehended in the learning theories depicted in this paper. The theories have helped in making understand the way in which much can be known about the customers learning and behaviour process.

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