英国代写论文:沃尔特五力分析

英国代写论文:沃尔特五力分析

上图显示了个人为家庭,社区,商业,教育,休闲,周末假期,长假,短途旅行,延长工作假期,季节性旅行和移民等不同目的旅行的程度。想法到一个新的旅游公司,它还为他们提供了机会,以利用个人和家庭的这些基本的旅行要求。了解个人的旅行需求是一种艺术,并且是一个伟大的资产,如果管理将其转换成业务。因此,旅游公司基本建立的要求可能并不复杂,但要了解持续变化的需求周期性质,要保持乐观和持续经营的态度更为复杂。

为了考虑内部和外部的环境,在公司发布前,对公司进行沃尔特五力分析至关重要。

Andriotis(2004)对旅游业进行了类似的分析。以下是分析的一些方面:

供应商的议价能力:这对公司来说非常重要,因为来自间接销售网络的服务将通过各种供应商自行收费。在开始与他们进行谈判之前,需要考虑供应商关系的利弊。

替代产品的威胁:这是公司新的主要威胁,因为在市场上建立品牌形象需要时间。因此,公司可能必须通过为初始客户提供智能交易来获得市场关注,然后将增长推向基于服务的方式来建立一定的信誉。这将通过形成与正常情况相提并论的差异化产品来实现。

潜在竞争对手进入的风险:这是一个无法控制的风险,公司只能通过提供市场上首屈一指的卓越服务来避免或最小化其影响,并创建难以重复的服务标准和产品的基准。

英国代写论文:沃尔特五力分析

The above graph shows the extent of travelling by individuals for their different purposes including family, community, business, education, leisure, weekend holidays, long vacations, excursions, extended working holidays, seasonal travel, and migration, etc. these indicators give a clear idea to a new travel company and it also provides them an opportunity to tap into these basic travel requirements of individuals and families. Understanding the travel requirements of individuals is an art and a great asset if managed to convert it into business. Thus the requirements of basic set up of a travel company may not be so complex, but understanding the consistent and changing nature of the demand cycle is more complex to stay optimistic and keep running the business.

In order to consider the internal and external environment it is very important to conduct a Porters five forces analysis of the company before it is being launched.

Andriotis (2004) conducted a similar analysis for the travel and tourism industry. Here are some aspects of the analysis:

Bargaining power of suppliers: This is important for the company to evaluate, as the services which come from indirect sales network will have their own charges through various suppliers. It will need to consider the pros and cons of the supplier relationship before it starts to engage in talks with them.

Threat of substitute products: This is a major threat when the company is new, as it will take time to build a brand image in the market. Thus, the company may have to build some credibility by offering smart deals for initial customers to capture the market attention and then direct the growth towards a service based approach. This will happen by forming differentiated products which offers a change from the normal.

Risk of entry by potential competitors: This is a an uncontrollable risk which the company can only avoid or minimise its effects by offering exceptional service which is second to none in the market and create benchmark in service standard and product offerings which will be difficult to duplicate.

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