英国代写论文-星巴克的管理和服务

　　英国代写论文-星巴克的管理和服务。在星巴克，通过选择沟通渠道，鼓励员工报告项目中的每一类问题。总体趋势与行业一致，即以全面的合规和道德规划的形式提供可选的报告机制。星巴克顾客行动的最佳方面是允许最大限度的个性化和定制。实时定制或基于员工推荐的定制有助于提供无缝体验。管理者对人的态度和行为具有首要意义。员工应具有信任主管的正直和动机的能力。管理当局对创造具有特定价值的繁荣的保护性环境负有特定的责任。在提供服务或产品并将其交付给客户方面必须具有灵活性(Yu和Fang, 2009)。接下来论文范文英国代写论文-星巴克的管理和服务分享给留学生阅读。

　　At Starbucks, there is encouragement of employees for reporting every category of concerns or issues in the program by selecting the offer of communication channels. The overall trend is in consistency with the industry for providing optional reporting mechanisms in the form of a comprehensive program for compliance and ethics . The best aspect of customer action at Starbucks is allowing maximum personalization and customization as possible. Real-time customization or customization based on employee recommendation assists for the provision of a seamless experience. The attitude and behaviour of managers to people have primary significance. Employees should have the ability of trusting the integrity and motives of the supervisors. Management authorities have the specific responsibility for creating protective environment where there is flourishing of specific values. There has to be flexibility in service or product offering and delivering it to the customers (Yu and Fang, 2009). In context with the analysis of physical evidence, the stores of Starbucks are set up as a familiar, inviting, and welcoming place for the connection of individuals, and designing the stores for reflection of unique attributes in serving the neighbourhoods. Starbucks lays specific emphasis on the way,and there is connection of design with sustainable practices of building. This is crucial to provoke thoughtful engagement and questions with the environment built. Starbucks focuses on selling its experience of a coffeehouse by not only incorporating coffee in the buying experience, but also the inviting and warm atmosphere of the shops along with other elements.

　　Starbucks maintains consistency to come out with new products and drinks. This is considered important for ensuring the customers come back again for freshly twisting the trend of caffeine. As a result, some products face massive failure. Moreover, in the form of a brand, Starbucks has always faced difficulty in associating with diversity through races. Rather there is specific acknowledgement for gentrification and premium pricing. A campaign focusing on income disparity and race relations appeared highly ironic for a brand as big as Starbucks (Qiao and Peng, 2015). The company will fail due to non-alignment of its campaign with the corporate brand of Starbucks. At times, the company fails in recognizing the lack of training among the employees of Starbucks when dealing with marketing initiatives related to diversity and race. The company can further face challenges in context with authenticity deficit.

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