以色列的背景在这里很重要。这家商店只在以色列的奈坦亚(Netanya)做过这种事。另一方面，以色列在某些方面是一个不普通的国家，但它没有免受宜家帝国扩张的影响。该公司想要扩张和夺取中东允许该公司获得竞争优势的竞争对手(Kennard, 2018)。该公司的另一个重要目标是，该公司有足够的资金，因此，它利用了少量的金融投资，以满足国家或城市的宗教人群。考虑到这一宗教方面，商店确保尊重安息日的时间。犹太教堂是一个建立良好的场所，人们可以在这里购物时获得宗教慰藉。这改变了宗教社区的观点，并让品牌吸引了更多的客户(Kennard, 2018)。
There is a religious relationship existing between the establishment of the Synagogue and the company. The purpose, however, in such a move lies in attracting more number of shoppers from the religion domain. The management of the company informs that the company has several religious employees and several religious visitors. The establishment was done for answering the needs of the employees and the customers simultaneously. Such a move is connected to another approach which the company has done recently for the religious industry (Kennard, 2018). A restaurant within the shopping branch of Ikea in Netanya was among one of the first to obtain a kosher stamp (Israeli specific dish). There is a religious connection of this store with the partner of the owner, Bronfman. When Ikea was acquired by the Bronfman family, it was announced that the religious crowd will be catered by the company. This has, in turn, made Ikea, in Israel to be, one of the most financially profitable branches in the nation.
The context of Israel is significant here. The store has done this only in Israel, Netanya. Israel, on the other hand, is a non-ordinary nation within several aspects but it does not have immunity to the expansion of Ikea Empire. The company wants to expand and capturing the Middle-East allows the company to gain competitive advantage over the competitor (Kennard, 2018). Another crucial objective of the company is that the company has enough funds and therefore, it has made use of a little financial investment in order to cater to the religious crowd of the country or the city. Keeping this religious aspect in mind, the store ensures to respect the hours of Shabbat. The Synagogue is a properly established arena wherein the people are able to take religious solace while shopping. This has changed the perspective of the religious communities and has allowed the brand to attract more customers (Kennard, 2018).
From this perspective, it can be said that by customer added value being delivered, the company was able to attract more customers and gain customer loyalty. However, the company has offered religious insights and given respect to the religion related perspectives. This has further allowed in religious experience of the religious community being targeted at, to be enhanced (Kennard, 2018). The niche market comprising the religious community is desired to be captured by the company and henceforth this will offer a benefit to the firm. Ikea has made use of social media marketing across Israel to show that it is supporting the religious groups in the nation. This has further allowed the company to reach many religious spectators at a large scale.