代写金融论文

英国代写report:咖啡行业

英国代写report:咖啡行业

咖啡行业是一个竞争激烈的行业。可以看出,在英国和美国,星巴克,科斯塔等咖啡店都对特种咖啡有更多的需求(星巴克:公司简介,2008)。从2004年到2006年,特种咖啡的需求量从2004年的9%左右上升到2006年的16%左右(哥斯达黎加咖啡与星巴克,商业智能,2013年)。此外,咖啡连锁店的年平均增长率为10%,远高于快餐店式餐厅的年增长率2%(Holmes,2012)。这个行业竞争也很激烈,但像星巴克这样的公司有更好的定位,因为他们在国内有着悠久的历史,而且在美国拥有多家门店,所以他们有更多的存在。不过也有一些地方的担忧,导致一些星巴克店铺关闭,在这种情况下,公司有必要改变其策略。
挑战和问题
麦当劳综合症:星巴克是一个着名的品牌,被定位为世界领先的咖啡连锁店。它已经成功地在许多国家建立起自己的利基。星巴克过去已经显示出很大的潜力,然而销售却出现下滑。许多分析师说,这个品牌正试图效仿麦当劳的商业模式(Sozzi,2014)。
分析师认为星巴克与麦当劳类似的另一个原因是位于店内的调味品站与麦当劳的调味品站相似。调料站附近人满为患。

英国代写report:咖啡行业

The coffee industry is a highly competitive industry. It is seen that both in the United Kingdom and the United States, the coffee business shops like Starbucks, Costa and more are having more demands for the specialty coffees (Starbucks: Company Fact Sheet, 2008). As of 2004 to 2006, the trend for the demand for specialty coffees was seen to increase from around 9 percent in 2004, to around 16 percent in the year 2006 (Costa Coffee Versus Starbucks, Business Intelligence, 2013). Furthermore the coffeehouse chains grow at an annual average rate of 10 percent which is much higher than the 2 percent annual rate of growth that is exhibited by the fast food restaurant style businesses (Holmes, 2012). The industry is also highly competitive, but companies like Starbucks have a better positioning given that they have a well established history in the country and have more presence as they have multiple stores in the United States. However there have been some local concerns also which has led to the closures of some Starbucks shops and in this context it is necessary for the company to revamp its strategy.
Challenges and Problems
McDonald Syndrome: Starbucks is a celebrated brand that is positioned as a leading coffee chain around the world. It has managed to establish itself and create a niche in many of the countries. Starbucks has shown a lot of potential in the past however there has been a decline in sales. Many analysts say this brand is trying to follow the McDonalds business model (Sozzi, 2014).
Another reason the analysts attribute Starbucks to be acting similar to McDonalds is that the condiment station that is positioned inside the shop is similar to that of McDonalds. There is overcrowding of people near the condiment station.