英国代写report:营销定义

英国代写report:营销定义
营销过程涉及到市场与环境分析,确定营销策略,制定营销策略,确定营销组合,最终建立营销控制等几个概念。这个传统的过程及其经典概念已经从整体营销理念发展的时代开始存在。然而,一段时间以来,逐渐偏离这些传统营销概念,在这些概念文学领域里,正在撰写关键性文献,不仅仅涉及营销过程的实际方面,而且还将营销作为一种思想传统进行评估,因此营销观念不能仅仅以实用性为基础进行分析,而是通过应用批判性的知识处理来分析营销观念。这篇文章的目的是理解关键营销的概念,以及如何用它来分析重要的营销概念,如细分,定位和定位,营销定位和营销策略。因此,在本文的最后,读者应该能够批判性地分析营销概念,超越其实际方面,并应该进一步在伦理,思想,实践或意识形态的基础上分析这些概念。
在进一步分析关键营销的概念之前,有必要讨论一个正式的营销定义。根据科特勒(Kotler)等人(2005,p.6),营销过程被定义为一个社会和管理过程,通过这个过程,个人和团体通过与他人创造和交换产品和价值来获得他们需要和想要的东西。另一方面,营销可以被定义为活动,机构和流程,用于创造,交流,交付和交换对客户,客户,合作伙伴和整个社会都有价值的产品(AMA Approved,2013)。根据特许市场营销学会(CIM),市场营销可以定义为负责识别,预测和满足客户需求的管理流程。因此,基于以上三个定义,人们可以理解,营销是一个组织的关键过程,特别是在顾客获取和品牌定位的情况下(Brown,1995)。

英国代写report:营销定义

What is marketing and marketing principles?
Process of marketing involves several concepts such as, market and environment analysis, fixing marketing strategy, setting marketing strategy, deciding marketing mix and finally establishing the marketing control. This traditional process and its classical concepts have existing from the time when overall concept of marketing developed. However, over a period of time, there has been gradual departure from these classical marketing concepts where critical literatures are being written in this field to address, not just practical aspects of the marketing process, but also to evaluate marketing as an intellectual tradition, due to this reason marketing concepts cannot be just analysed on the basis of their practicality, but they can also be understood by application of critical intellectual treatments to analyse. Purpose of this essay is to understand the concept of critical marketing, and how it can be used for analysis of important marketing concepts such as segmentation, targeting and positioning, marketing orientation, and marketing strategy. Hence by the end of this essay, reader should be able to critically analyse the marketing concepts beyond its practical aspects, and should be further able to analyse these concepts on ethical, intellectual, practical or ideological grounds.
Before moving further to analyse the concept of critical marketing, it is essential to discuss a formal definition of marketing. According to Kotler et al (2005, p.6) process of marketing cam be defined as a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and values with others. On other hand, marketing can be defined is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA Approved, 2013). According to Chartered Institute of Marketing (CIM) marketing can be defined as the management process which is responsible for identifying, anticipating and satisfying customer requirements profitably. Thus, based on above three definitions, one can understand, that marketing is a critical process for an organisation, especially in a situation where customer acquisition and brand positioning is there (Brown, 1995).

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