英国代写:书评

英国代写:书评

战略管理是公司的主要任务之一。通过适当的战略和业务战略目标和战术目标对齐资源,公司的计划和行动,可以获得竞争优势和持续很长时间。这本书由卡普兰和诺顿(2006)命名为“对齐”反映出的五个关键原则之一校准测量和管理系统的组织策略。讨论的原则是组织单位的对齐策略。大多数组织组成的多个单位业务和支持工作。有不同的单位,经营单一公司的保护伞下,以获取规模经济和范围扩大的业务组合(卡普兰和诺顿,2006)。

然而,为了达到上述好处,有必要的组织,他们有一个战略工具,阐明理论关于如何操作大量的单位在创造价值的公司结构中,超越了个别单位自己能够实现的基础上。这本书探讨了作用为企业战略地图和平衡计分卡,重点在企业层面给予澄清。这本书的观点,建议作者、利弊,相关性与下面讨论战略和竞争优势。

英国代写:书评

Strategy management is one of the major tasks for any company. With proper strategy and alignment of business goals and objectives to the resources, plans and actions of the company, competitive advantage can be attained and sustained for a long period. The book by Kaplan and Norton (2006) named ‘Alignment’ reflects one of the five key principles for aligning the measurement and management system of the organization to the strategy. The principle discussed is the alignment of organizational units to the strategy. Most organizations comprise of multiple units for business and support work. There are diverse units that are operated under the single corporation umbrella so as to capture the economies of scale and widen the scope of the business portfolio (Kaplan & Norton, 2006).

However, in order to attain the above-mentioned benefits, it is necessary on the part of organizations that they have a strategic tool for articulating the theory regarding how to operate large number of units within the corporate structure for creation of value that goes beyond what the individual units are able to attain on the basis of their own. The book discusses the role for an enterprise Strategy Map and the balanced score card that give clarifications for the priorities at the corporate level. The thesis of the book, proposals of authors, pros and cons, and the relevance in relation to strategy and competitive advantage are discussed below.