英国代写-特斯拉公司的商业成功。特斯拉公司，原名特斯拉汽车公司，是一家总部位于加州的美国汽车和能源存储公司。该公司由马丁•埃伯哈德(Martin Eberhard)和马克•塔彭宁(Marc Tarpenning)于2003年创建。它专注于电动车，家用太阳能电池板储存太阳能和锂离子电池储存能源(Eberli, 2014)。特斯拉成功的原因在于它有能力创新，改变和适应那些产生最好结果的变化(Van de Ven et al.， 2013)。其最有意义的创新在于其商业实践与其他企业的显著不同。
The revolutionary direct to consumer sales model by Tesla has changed the way business works and is likely to change the traditional methods of sales through dealers to more creative and novel ideas of selling (Karamitsios, 2013). Unlike other American car companies, Tesla acquired the market by scoring 325,000 orders for affordable cars by the year 2015, without investing in any advertisements, auto exhibitions and a network of dealers (Schulze et al., 2015).
Strategic Innovations of Tesla
Tesla launched an electric sports car, Model X in September 2015. These sports utility vehicles were designed to be at par with traditional SUVs, in terms of the interior amenities and space. The results were highly impressive as Model X was designed to overcome all the drawbacks and complaints of the minivans and SUVs currently in market. Tesla focused on issues of families with children who had to install car seats in second row of a minivan, making the third row of seats very difficult to access. Parking was also a problem with these cars and vans, especially in tight spaces, as buyers need to help their children out. Model X solved these problems with its falcon-wing rear doors which would rise upwards when opened and fold out of way.
Tesla is actively creating its future with its bright engineers and high focus on anticipating customer needs. The success of Tesla’s innovations is spread in many other categories apart from its vehicles (Voigt et al, 2017). Tesla is working on several innovations such as delivery drones, autonomous cars and factory equipment, etc. Though Tesla’s vehicles are not completely automated, its autopilot feature is the best and most advanced on roads in today’s date.
Tesla has evolved as a company over the years by its deep awareness of customers’ experiences and innovating effective and radical solutions to their problems. It also maintains healthy relationships with its drivers. It maintained its top position in the Forbes list of Most Innovative Companies, 2016 with a market cap of $39.4 billion (Voigt et al., 2017). Tesla is working relentlessly to achieve its ambition of creating a mobile app just like Uber, where an autonomous Tesla car would generate income for its owner as a cab booked through Tesla’s mobile app, when he is at work or enjoying a vacation at his favourite place. Now that’s vision! (Bilbeisi & Kesse, 2017).
Tesla is expected to become the world’s largest battery producer by the year 2020, with its Gigafactory producing lithium ion batteries. This energy is enough to supply 150 gigawatt hours of batteries annually and power 1.5 million Model 3s vehicles. It is Tesla’s visionary CEO Elon Musk’s vision to create solar roofs for Tesla’s vehicles, with a seamless integrated system of storing solar energy. In this way, Tesla cars would be powered by not just batteries but solar energy (Bilbeisi & Kesse, 2017). This move of Tesla would transition it from an automotive company to an energy innovation company, expanding rapidly.
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