英国代写-英航的里程计划和营销组合策略

  英国代写-英航的里程计划和营销组合策略,英航的目标是为高端客户提供最佳的设施和旅行体验。为此,英航制定了里程计划和营销组合策略,以了解如何推广其合并的新服务。以下是了解各项活动的增长和发展的主要工具和参数,并有助本组织在有需要时作出改善,在董事会期间和通过在线调查的反馈表格,以了解客户的满意度以及改进的领域。跟踪和监控客户乘坐英航航班的频率,并为这些客户提供折扣。英航不仅会留住有价值的客户,还会通过口碑,获得新的有价值的客户。英航需要访问并监控客户服务人员解决问题的平均补救时间。同样,将常见的问题筛选出来,并从基层直接解决它们,并对员工进行相应的培训,将提高生产率和客户满意度。接下来有关英国代写-英航的里程计划和营销组合策略分析如下:

  The Corporate Social responsibility is a way of business approach with a prime objective of welfare to the social and ecological aspects of the society. It is the act that an organization performs as a pay back or gratitude towards the society for the benefits and growth that it has attained in the business. CSR approach varies from organisation to organisation as every organisation has its own set of plans with regards to the problems it wants to address. There are organisations who participates in animal and wildlife conservation as there CSR activities, while some organisations contribute towards the awareness regarding any disease or education, lifestyle etc. Hence, it can be said that CSR activities are a vast area of study (Times, 2017).

  The five pillars or commitments of BA:

  To create sustainable and responsible communities: “Flying start” is a charitable partnership between BA and Comic Relief UK. Together, they work for the upliftment and development of underprivileged children.

  To promote wellbeing and inclusion: BA provides health care services and programmes for its employees. The Early Active Rehabilitation (EAR) programme scheme, or the Access to an Employee Assistance Programme (EAP) monitors counsels and supports the employee 24×7 in all 365 days.

  To conduct business responsibly: BA encourages ethical culture in the work place. For example: BA ensures equal employment opportunities to individuals irrespective of their colour, race, religion and gender. Ba also ensures that the employees are ethical at work and they respond as per the code of conduct of the company. BA supports and provides maternity benefits its women employee. Timely salary and bonus etc. are among the best practices of BA.

  To reduce British Airways’ environmental impact: With the use of minimum thrust for taking -off, the BA has reduced the NO2 from their entire active airlines. For dealing with lower NO2 emission, the flap from the angles of each of the aircraft has been reduced. By 2015, BA has reduced the average flight noise from each aircraft by 15%.

  To reduce waste and improve recycling: By 2010, BA achieved its “zero waste on the landfill” and help in cleanliness airiness in airways industry. BA has installed phase 3 and 4 combustors in their all airplanes and is planning to install phase 5 in the near future. BA always invest in the new kind of Aircrafts as they use less fuel and help in power conservation (BritishAirways, 2017).

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