There will be live streaming of the events for the parents to see the service offering. Since many of the children in the kindergarten cannot speak, this would enable the parents to gain confidence about the product. A separate fee will be charged to the consumers for these services. There will be a lot of flexibility in the service operations. Customizable operations will also be provided for the child based on the needs of the parents. There will not be a uniform program that will be given to the parents. These will enable the parents to gain confidence and trust in the brand (Kotler et al., 2015).
There should be new products that should be launched. This is a very tricky paradigm where the true expertise is not developed. There is a strategy that needs to be developed for the product launch. The strategy to launch a product should be driven by set of goals. The
Key performance indices for the day care are the amount of memberships and the market preparation goals (Kotler et al., 2015).
Initial market analysis will be done and the information about the services will be researched. The action plan will be drawn and the feasibility analysis will be done based on this paradigm. Based on the marketing mix the implementation of the new project will be done within the year. Enrolment will start for the January programs.
Continual analysis will be done based on which changes will be made. Strategically, they will be aligned to ensure that the people needs and the consumer requirements are met.
In the implementation there should be some form of evaluation. The evaluation metrics should be a detailed matrix that explains about the nuances and the need of the specific situation.
Recommendations for the programs will be include developing a contingency plan and alternative marketing strategy. In the case of low enrolment, it should initially function as a babysitting services that set a fixed fee of 10$ per hour per child.
The people can understand the quality of services and enrol in the real programs of the centre (Kotler et al., 2015). There should be continuous analysis of the competition and based on this the owner should develop contingency plan.
There should be constant and evaluation of the internal and the external factors.
The ideology of ensuring a dynamic plan should be enforced at all times.
These are some of the ideas that are drawn for the marketing campaign. The possible limitation of this approach is the personal bias or over estimation of the results. In these cases, the contingency plan should be used for the survival or sustenance of the company.