英国代写论文:广告理论

英国代写论文:广告理论

广告理论概念历史可以分为三个不同的阶段,其中第一个是基于产品的广告。工业化的革命结束后,顾客得到满意的服务就满意了。根据Kotler和Turner的观点,当组织针对消费者和他们的需求时,营销概念就会发展,通过协调一套产品来满足与消费者相关的需求(Littler,2009)。然而,到了产业革命结束的时候,大量生产就诞生了,生产相同产品的组织之间发生了竞争(Chrnatony等人,2005年)。因此,企业开始投放广告来影响顾客的意见,使他们站在一边。接下来的第二个阶段就是关注服务的广告,这些服务吸引了顾客的情感。

英国代写论文:广告理论
这使得消费者明白,组织只把他们视为潜在的购买者,而不能完全理解客户的价值。这个原因铺平了道路,只呈现品牌和道德的广告阶段,反过来导致有效的品牌形象的概念。与现实相关的营销就是这样一种战略,就是把这个战略定义为一个企业品牌和企业产品与企业合作的目标,而不是为了获得更多的利润Littler,2009年)。这种商业营销战略,由于可口可乐公司通过“无极家居”活动推广成功地采用了与事业有关的营销策略。在国际上,这个运动包括各种不同的广告,使用几种媒介,而且这个运动是全球性的,要做出广告来解决两个不同的问题(Littler,2009)。首先,找到摆脱语言障碍的方法,其次是国际观众的普遍吸引力。

英国代写论文:广告理论

Advertising theoretical concepts history can be categorized in 3 different stages wherein the first being product based advertisements. After the revolution of industrialization, customers attained satisfaction when they got what they required. According to Kotler and Turner, the conception of marketing evolves when organizations target the consumer and their requirements by planning a product in coordinated sets for serving the consumer related requirements (Littler, 2009). However by the time revolution of industries ended, mass production was given birth wherein competition developed between organizations producing same products (Chrnatony, et al., 2005). Therefore, corporations started to invest in advertisements for influencing the opinion of customers and make them come on their side. Then comes advertisement in its second stage focusing on services that appeal to the emotions of customers.

英国代写论文:广告理论
This made the consumer understand that organizations treat them only as potential purchasers without complete understanding the value of the customers. This reason paved way to present advertising stage comprising solely on values and brand morals in turn leading to notions of imaging the brand effectively. Cause-related marketing is one such strategy in present advertising scenario defined as that strategy which the identity of a corporates brand and the corporates products are collaborated to organizations present not to make profit especially by commercial products sale with profitable percentage given for a greater cause (Littler, 2009). This strategy of commercial marketing, cause-related marketing has been successfully used by Coca-Cola through Artic Home Campaign promotion. Internationally, this campaign consists of various distinct advertisements that use several mediums and as this campaign was global, an advertisement was to be made which solves 2 distinct issues (Littler, 2009). Firstly, finding a way for escaping the barriers of language, and secondly, international audiences universal attraction.

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