调查发现，在节日期间的前八天，这四家酒店每间可用客房的平均收入从489,000美元到571,000美元不等(Assaf & Agbola, 2011)。通过对这一价格的评估，拉丽卡酒店决定将酒店房间的价格保持在较低的水平，以吸引游客到新酒店。新酒店的其他所有功能都与悉尼最受欢迎的四家酒店相似，但价格较低。拉里卡酒店还决定对客房收费提供折扣，以便在节日期间为越来越多的顾客提供服务。此外，拉丽卡酒店还为游客提供一揽子服务，包括食宿费用，这将对游客产生积极的影响，并吸引他们预订住宿。以上计算的结果必须是积极的，因为当游客能够以更低的价格获得相同的设施和美食时，他们肯定会热情地享受服务。后评估的所有因素,包括预订和其他四个酒店的每间可用房收入位于悉尼酒店Larica发现他们的酒店业务将无法成功在那个地方的游客有很多选择的酒店,所以顾客的议价能力总是居高不下。
It has been found that the average Revenue per available room for the four hotels ranges from $ 489, 00 to $ 571, 00 within the first eight days of the festive season (Assaf & Agbola, 2011). By reviewing this rate, Hotel Larica has decided to keep the rate of the hotel rooms lower in order to attract the visitors to the new hotel which has every other feature as similar to the four most popular hotels in Sydney with a lower rate.Hotel Larica has also decided to provide a discount on the charges of the rooms so that to avail more and more customers in that festive season. Additionally, Hotel Larica has offered a package system to the visitors which will include the boarding and fooding charges that will affect the visitors positively and attract them to book for the accommodations.The outcome of the above calculation has to be positive, as when the visitors are able to get the same facilities and good food at a much-lowered price, they will sure avail the service with enthusiasm. After making the assessment of all the factors including the rate of bookings and Revenue per available room of the other four hotels based in Sydney, Hotel Larica found that their hotel business will not be able to prosper in that place as the visitors has a number of choice of hotels and so the bargaining power of the customers will always remain high.
Moreover, the other four hotels are the established business house and already gained the loyalty of their customers, whereas, the Hotel Larica will have to drag its business to gain the loyalty of the customers and that will be a long time taken process.Prior to the forecasting about the booking rates to the customers, the first strategy that has been undertaken is to outline a mandatory rule for the customers subject to booking matters. The rule highlights that it is obligatory for the customers to book rooms for at least a night. On the one hand, the second strategy is about increasing the rate of the hotel room that will help the business to earn the expected revenue. On the other hand, this strategy will also help in the closing of the business as there will be less or no booking.Hotel Larica has taken the third strategy as to close the third party website, who is engaged in every hotel business in order to increase the rate of the booking.