英国皇家哈洛威学院论文代写:时尚

英国皇家哈洛威学院论文代写:时尚

色块:在这个部门里,产品的颜色是相似的。这种技术给顾客带来了视觉上的震撼,增强了他们的购物体验。
舾装:这是商店用来组装产品的一种方法,以创建代表当前流行趋势的全套装备。这一目标是让年轻人了解当前的时尚潮流。这种方法有助于将购物者最终购买整套服装的销售联系起来,而不是仅仅选择其中的一部分。
分类:这是一种方法,不管他们属于哪个品牌,类似的产品都是放在一起的。例如,t恤将放在一起,衬衫将放在一起。像H&M这样的公司将牛仔裤和t恤聚集在一起,以方便顾客拥有更精简的购物体验。
这些公司经常利用网络营销策略,将消费者作为活动的一部分。例如,巴宝莉在其网站上有“战壕艺术”页面,游客可以在上面贴出他们穿着风衣的照片。这让那些消费者觉得自己是公司的一部分,也是网络社区的一部分(Bowlby,1985)。
商店应该以情感来设计整个购物体验,并将消费者的行为牢记于心,因为适当的品牌表现有可能给顾客带来一个迷人的、封装性的、涉及到环境的环境,在那里他们可以提升整个购物体验。说商店应该有效利用视觉环境来吸引顾客,并与顾客建立情感方程式,这并不是错误的。商店应该通过他们的产品和设计来理解招待顾客的重要性,这样他们就能有效地与目标市场进行沟通,也能增强品牌的感知能力。这是一个定制化的时代,因此sopping空间也应该根据目标市场定制(兰卡斯特,1995年)。

英国皇家哈洛威学院论文代写:时尚

Colour blocking: In this the departmental store put products with similar colour together. This technique presents are visually striking proposition to the customers and enhances their shopping experience.
Outfitting: This is a method employed by the stores to put together products to create a complete outfit representing the current fashion trend. This target the youth shoppers by letting them know the current fashion trend. This method helps in link sales where the shopper ends up buying the whole outfit rather than just picking a part of it.
Categorizing: This is a method where the similar products are kept together irrespective of the brands they belong to. For example, the t-shirts will be kept together, shirts will be kept together. Companies like H&M cluster the jeans and the t-shirts together to facilitate customers to have a more streamlines shopping experience.
The companies often employ the online marketing strategies by making their consumers a part of the activity. For example, Burberry has “Art of Trench” page on its website where the visitors can post pictures of them wearing the trench coat. This make those consumers feel as a part of the company and also of the online community (Bowlby, 1985).
The stores should design the whole shopping experience with emotion and keep the consumer behaviours in mind as proper brand representation has the potential to deliver an enchanting, encapsulating and an involving environment to the customers where they can enhance the whole shopping experience. It is not wrong to say that the stores should utilize the visual environment effectively to captivate the customers and also to have an emotional equation with the customers. The stores should understand the importance of entertaining the customers through their offerings and designs so that they can communicate with the target market effectively and also enhance the perception of the brand. This is an era of customization and hence the sopping space should also be customized with respect to the target market (Lancaster, 1995).