Colour blocking: In this the departmental store put products with similar colour together. This technique presents are visually striking proposition to the customers and enhances their shopping experience.
Outfitting: This is a method employed by the stores to put together products to create a complete outfit representing the current fashion trend. This target the youth shoppers by letting them know the current fashion trend. This method helps in link sales where the shopper ends up buying the whole outfit rather than just picking a part of it.
Categorizing: This is a method where the similar products are kept together irrespective of the brands they belong to. For example, the t-shirts will be kept together, shirts will be kept together. Companies like H&M cluster the jeans and the t-shirts together to facilitate customers to have a more streamlines shopping experience.
The companies often employ the online marketing strategies by making their consumers a part of the activity. For example, Burberry has “Art of Trench” page on its website where the visitors can post pictures of them wearing the trench coat. This make those consumers feel as a part of the company and also of the online community (Bowlby, 1985).
The stores should design the whole shopping experience with emotion and keep the consumer behaviours in mind as proper brand representation has the potential to deliver an enchanting, encapsulating and an involving environment to the customers where they can enhance the whole shopping experience. It is not wrong to say that the stores should utilize the visual environment effectively to captivate the customers and also to have an emotional equation with the customers. The stores should understand the importance of entertaining the customers through their offerings and designs so that they can communicate with the target market effectively and also enhance the perception of the brand. This is an era of customization and hence the sopping space should also be customized with respect to the target market (Lancaster, 1995).