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英国里兹都会大学论文代写:零售业

英国里兹都会大学论文代写:零售业

为什么这项研究是重要的:这一特定的研究分析服务质量在零售业中的重要性,在满足顾客和实现他们的保留是重要的。这主要是因为零售环境被认为是高度竞争的,因为大量的全球零售商向客户提供他们的产品和服务。英国的形势表明,乐购等大型企业在英国所有主要市场都提供产品。特易购还为其零售店提供在线服务,在顾客方便的情况下提供大量的产品。其他主要零售商如Sainsbury PLC、Asda、墨里森超市等也竞相。重点已经转移到客户满意度上,因为这些玩家也明白满足客户在长期的持续利益中的重要性。
根据贝尔(2014)的一篇文章,我们发现英国零售商已经提高了他们对提高客户满意度的关注,他们也成功地超越了竞争对手。随着网络公司的英国客户满意度也据Tepper(2015)进一步增强了市场条件作为零售商竞争激烈的创建。根据全国消费者满意度指数的一项调查,已经确定较小的零售商具有更高的意义,并比竞争对手取得更大的收益。鉴于英国零售业的市场状况,必须分析顾客保留的可能性。因此,本文研究的重点是英国零售业的服务质量因素,旨在通过提高服务质量来评估留住顾客的可能性。
为什么选择和与研究方案相关:之所以选择这个主题,是因为服务质量是必不可少的,适用于各种业务。因此,作为一个管理者,必须通过服务质量来达到对顾客满意的全面理解或了解。此外,所提供的研究将有助于研究方案,因为它与企业管理有关,这是本单位的学习方案。

英国里兹都会大学论文代写:零售业

Why this Research is Important: This particular research on analysing the importance of service quality in retail industry in satisfying customers and achieving their retention is important. This is mainly because the retail environment is identified as highly competitive because of large number of global retailers offering their products and services to their customers. The situation in UK indicates that large players such as Tesco offer its products across all the major markets in UK. Tesco also has online presence for its retail which offers great range of products at the convenience of its customers. Other major retailers such as Sainsbury Plc, Asda, Morrison Super Market etc are also competing. The focus has been shifted to customer satisfaction because these players also understand the importance of satisfying their customers in achieving sustained benefits over the long run period.
As per an article by Bell (2014), it is identified that UK retailers have increased their attention towards achieving higher customer satisfaction, and they have also been successful in outperforming their rival sectors. The UK customer satisfaction with the online companies have also enhanced according to Tepper (2015) which has further created the market conditions as highly competitive to retailers. According to a survey by National Consumer Satisfaction Index, it has been identified that smaller retailers have higher significance and achieved greater gains over their rivals. With such market situation in the retail across UK, it is essential to analyse the possibility of customer retention. As a result, the given research focuses on service quality factor within UK retail and aims to evaluate the possibility of retaining customers through improved service quality.
Why Selected and Relevance to the Programme of Study: This topic has been selected because service quality is essential and applicable to every kinds of business. It is therefore essential that as a manager, a complete understanding or knowledge about satisfying customers through service quality should be achieved. Further, the given research will contribute to the study programme, as it is related to business management which has been the study programme for this unit.