英国论文查重:什么是营销实施

英国论文查重:什么是营销实施

营销实施实际上是将营销计划、策略和策略转化为行动的过程,以确保行动的执行符合营销计划的目标。策略基本上定义了营销活动的“什么”和“为什么”,而实施定义了营销活动的地点、人员、时间和方式(McDonald, 2009)。沃尔玛的大规模营销活动将以吸引大规模受众为目标。这将包括一个全面的活动范围将包括折扣促销和提供,维持一个庞大的产品组合满足大客户的需求,提高客户体验通过训练有素的工作人员和客户指导整个商店,提供了一个一致的基础上添加,植入式广告策略。部分营销活动要保持广泛的供应链,使各种各样的产品能够以最低的价格提供。为了使在线销售额增加10%,公司将不得不实施在线营销策略,特别关注SEO策略和社交媒体营销策略,这些策略将直接推动美国商务网站网页的流量。


英国论文查重:什么是营销实施
社交媒体营销活动将包括Facebook状态更新和带有网站URL的Twitter上的tweet。定期的促销折扣和交易也会在公司的Facebook页面和twitter账户上更新。这将推动在线销售的10%,在三年的营销计划。公司的关系营销策略有两个目的。一是通过便利零售活动拓展业务,二是通过组织活动和项目促进企业社会责任和员工发展。便利零售活动将包括在美国各地的小地方设立小型零售商店。公司将组织员工培训项目,并向公众推广,以提升公司的形象。培训计划还将邀请公司以外的申请人。沃尔玛将组织和赞助社会活动,如社区福利计划和社会意识运动。在大城市,沃尔玛将与年轻人喜爱的品牌建立营销关系。这些活动将包括广告牌广告、促销折扣和商店改造。

英国论文查重:什么是营销实施

Marketing implementation is actually a process that turns the marketing plans strategies and tactics into action, in order to ensure that the actions are executed in a way that meets the objectives of the marketing plan. The strategies basically define the“what” and “why” of the marketing activities whereas the implementation defines the where, who, when and how of the marketing activities (McDonald, 2009).The mass marketing activities of Walmart will be aimed at appealing to large scale audiences. This would include a comprehensive range of activities that would include discount promotions and offers, maintaining a vast product portfolio to meet the demands of a large customer base, enhancing the customer experience through trained staff and customer guidance throughout the store, add on offers on a consistent basis, and product placement strategies in the store. Part of the marketing activity to maintain an extensive supplier chain so that a wide variety of products can be offered at the least prices.For increasing the online sales by 10 %, the company will have to carry out online marketing strategies with special focus on SEO strategies and social media marketing strategies that would be directed to drive traffic to the web pages of business website for USA.


英国论文查重:什么是营销实施
The social media marketing activities will include Facebook status updates and Tweets on Twitter with website URL. Regular promotional discounts and deals will also be updated on the companies Facebook Page and through tweets on the twitter account. This would drive the online sales by 10 percent during the three years of the marketing plan.The relationship marketing strategy of the company will have a twofold purpose. The first purpose is to expand the business operations through convenience retailing activities and the other is by organization events and program that promote corporate social responsibility and employee development. The convenience retailing activities would include setting up small retail stores in small localities throughout USA. Employee training programs would be organized, and the same will be marketed in the public to promote the image of the company. The training program will also invite applicants outside of the company. Walmart will organize and sponsor social events such as community welfare programs, and social awareness campaigns.In large cities, Walmart will develop marketing affiliations withbrands that are loved by the youth. These activities will include bill board advertising, promotional discounts and remodeling of stores.

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