Technology can be a big differentiator in competing with its competitors and performing better than its peers. There mainly two applications of the technology which the firm should use it to their advantage. First is to provide better services to the customers and second is to reduce the costs of the firm. Firm can detect the demand of the products and also the reduced inventories using technology and thus can operate in an efficient manner in order to reduce the costs. In addition to this online shopping has seen a lot of demand. This requires immense investment in the technology. Thus a better technology can be a differentiator in the firm outperformance as well as capturing larger market share of the industry.
A lot of investors take notice of the fact as to how much the firm is contributing towards the betterment of the environments through its CSR activities. Many times consumers also go for the firm which are more active in such initiatives. There is increased awareness and demand from the people and government that big firms need to do more as well as contribute more to the environment. Firms are spending their resources in making the environment better. Firm also need to take care whether its activities are not harming the environment. Any negative publicity can dampen the sales of the firm as the customer may not prefer to shop in the firm which has negative image in damaging the environment. Also as people have become more aware and with the easy availability of information through the social websites any news of such incident can be spread out very easily.
In the CSR section of its annual report, firm has mentioned that it is working hard to reduce its greenhouse gases emissions. It aims to reduce their current emission by 30 percent till year 2020. It has also listed the steps it is taking to reduce the emission. This shows the importance society is placing on the environmental factors.