英国论文代写-谷歌新产品Pixel市场失败的原因。为了说明谷歌Pixel在几个新兴市场或成长型市场失败的原因，有必要承认谷歌Pixel未能提供良好的用户体验(Shih et al.， 2013)。考虑到一个类比，很明显，就像在豪华汽车领域一样，购买者不希望投资的资本具有适当的价值，智能手机也是如此。毫无疑问，印度市场需要一辆具有直接满足消费者需求的、具有理想价值的汽车(Laperche et al.， 2013)。产品还应具有与之相关的间接的满足感，即所要求的注意力。毫无疑问，Pixel是一款令人向往的产品，但这也适用于其他产品，如三星Galaxy系列的S7 edge。这两款手机都运行在Android系统内。话已至此，了解一加三(Kim et al.， 2015)等知名产品在该地区的表现就变得至关重要。
It is evident from market performance analysis that sales of the product are going up especially because the sales of its competitors are not reaching appropriate level. However, the performance will not be sustained due to various factors. The reason for not appropriately performing in the market for Google Pixel will be highlighted in this section especially from the perspective of global emerging markets such as India (Shu et al., 2016). India is a growth market but it also offers smart phone marketers with several issues and Google Pixel has been facing these issues considerably.
OnePlus 3 and OnePlus 3T (upcoming) are both such that they have specifications matching with Google Pixel but OnePlus products are half the price. The experience of users on the contrary is also not side-lined even though the price of these products is less. In terms of pricing particularly, it is evident that Google Pixel will not appeal to a majority of people in Indian market.
Whether Google Pixel will be a bestselling product or not will be a result that future will tell. The projected numbers however have depicted that market performance of the product will drop after experiencing some sales (Baker et al., 2014). However, it should not be forgotten that this is the first device made by Google. This is the reason why it has resulted in creating a buzz within the segment of premium smartphones. In order to sustain this, Google will have to continue offering a good experience to its users within the similar league.
From the market analysis on performance, it is evident that the company and its product are highly innovative but innovation has been offered at a higher price. Similar innovation is available at the same price by other companies such as One Plus. This is one domain where it is proved that Pixel is not performing well in the market.
This is to conclude that Google Pixel is a highly innovative product launched by the company. It not only reflects creativity but also reveals through appropriate performance that it is a tough competitor to many smartphones in the market (Vuori et al., 2016). However, price is one factor where the new product is lagging and hence has lost its popularity because it is even expensive than I-phone series of Apple. From performance analysis of the new product, it was evident that the company has aligned itself with the process of new product development. This has benefitted the company majorly.
There are several areas where change can be brought forward if the new product has to be made popular among the target audience. The company, Google, certainly is a competitor to another innovative company that is Apple but it can perform better if the products are not highly priced. With lower price and appropriate quality in terms of performance, customers will be compelled to buy this phone (Trott, 2008). Another performance issue is that there are some limited features in the phone. These features have inhibited performance of the phone. This has been already informed in the above analysis. To improvise, the company can look at the way in which the performance can be enhanced. Other smart phone companies are also offering similar features as Pixel but their prices are lower (Shu et al., 2016). This makes Google Pixel less innovative in nature especially because its innovative perspective comes forward in the form of higher price.
Lastly, this is to conclude that product and innovation management in firms is an ongoing process. It does not come to an end because when it does, it results in stagnating development and growth of firms. This paper has shown the way in which innovative products can be managed using leading innovator that is Google as an example.