英国论文代写：化妆品广告分析
英国论文代写：化妆品广告分析。化妆品是用来展现外表的美丽的。尽管世界上对真正的美丽有很多激动人心的讨论，但护肤产品在全球范围内被评价为价值240亿美元的生意。由于全球化的到来，各公司试图在市场上建立一个利基消费者基础。一些公司利用人们的不安全感和他们防止衰老的需要作为一种营销趋势。接下来英国论文代写专家将对化妆品广告进行以下分析。
耶根的广告在视频中谈到了“看起来自然”的皮肤。两个美丽的女人似乎在度假享受阳光。据说需要杰根斯产品的两名女性没有皱纹或疤痕。他们生来就是美的目标。他们拥有近乎完美的皮肤和不可思议的长、光滑、匀称的身体。她们有一头丝质的头发，她们的腰是如此之小，不可能是一个正常的女人。这些女人的牙齿白得不可思议。她们几乎是不真实的女人。她们可能只占世界女性人口的不到1%。
一个女人走到他们面前，问他们的皮肤会怎么样。正如上图所示，这两个女人似乎对自己的美丽和皮肤保护缺乏安全感。穿着黄色衬衫的女人喋喋不休地谈论着未来可能出现的皮肤问题，以及如何使用商业产品来保护皮肤。两个女人用了这些产品，在最后的画面中看起来一模一样。最后，广告最后讨论了自然美，以及如何使用Jergens的产品可以让它们保持自然和美丽。在末尾添加了一个永久的美丽条款。
可以看出，这幅画中所有的人物都是女性。这似乎暗示了女性谈论如何保持美丽，并一直在寻找这样的努力。
观众显然被屏幕上的美女形象所吸引。这些女性在比喻上应该等同于普通女性或她们的目标受众。对我来说很明显的一件事就是社会上的女人似乎总是根据外表来评价别人。所谓的支持黄色女性正在培养一种意识形态，即一个人不使用商业产品就永远不可能完美。有仔细的分割和大量的思考过程，这是集中在图像。穿黄色衣服的女士在人群中脱颖而出，因为人们认为她是在向其他女性展示重要的皮肤保护措施。视频广告中的其他角色都与背景颜色融为一体。很明显，在颜色混合中使用的黄色是为了关注女性，她为女性如何保护皮肤免受外部太阳伤害提供了重要的建议。在倒数第二个场景中，黄衣服的女士开玩笑说她很孤独，想和其他女人一起玩。这似乎也是创作者的一种努力，让黄色的女士关注一个事实，即当女性也感到孤独时，她们可以与某人产生共鸣。这则广告看似无害，却强化了关于美貌和社会期望的所有性别刻板印象。尽管这些广告中没有男人，但它似乎专注于如何创造外在美。很明显，女性是美丽的女人，她们不需要任何商业产品来保持她们的美丽。然而，有一种意识形态正在形成，那就是一个人永远不会足够漂亮，如果他们足够漂亮，他们最终会失去它。占主导地位的意识形态是，有一个资本主义的焦点，女性永远不可能完美。
大众传媒在广告中对女性的物化并不是一个新概念。这个广告似乎强化了这种意识形态。他们是培养这种意识形态的体系的一部分。女性的谬论还有其他不同的部分。一般的女性或少女都知道自己永远不可能像她们那样，但她们会认为自己也可以模仿她们的行为来获得那种美丽。
Jergen’s advertisement was talking about “natural looking” skin in the video. Two beautiful women are seemingly in a vacation enjoying the sun. The two women who supposedly need the Jergens product have no wrinkles or scars. They are created to be the target for beauty. They have almost perfect skin and have impossible long, smooth, and shapely bodies. They have a head of silky hair and their waist is so small that it is not possible for a normal woman. The teeth of the women are beyond white. They are almost unreal women. They would probably make up less than 1 percent of the world population of women.
A woman comes up to them and asks them about what would happen to their skin. As shown in the picture above, the two women develop a seeming insecurity about their beauty and protection of the skin. The woman who is wearing the yellow shirt goes on harping about the possible issues of their skin in future and about how they can protect it using the commercial product. The two women use those products and seem exactly the same in the final frame. Finally, the advertisements end with discussion about natural beauty and how using the Jergens product would make them stay natural and pretty. There is a forever beauty clause that is added towards the end.
It can be observed that all the characters in the picture are women. It seems to foster an implied message of what woman talk about retaining their beauty and is constantly on the lookout for such efforts.
The viewer is apparently transported to visual imagery of beautiful women on screen. These women are supposed to be metaphorically equivalent to the average women or their target audience. The one thing that really obvious to me is how the women in the society seem to constantly sum the other person based on looks. The so called supportive women in yellow were fostering the ideology that one can never be perfect without the use of the commercial products. There is careful segmentation and a lot of thought process that is focused on the imagery. The lady in yellow is made to stand out from the crowd, as it is assumed that she is making important skin protection points to the other women. The other characters in the video ad are made to blend in with the background colors. It is evident that the yellow color used in the color mixing was to focus on the woman who is providing the important advises as to how a woman can protect her skin from external sun damage. In the penultimate scene, the lady in yellow is made to joke about how lonely she is and wants to hang out with the other women. This also is a seeming effort by the creators to make the lady in yellow focus on the fact that women can identify with someone when they are also feeling alone. This advertisement is a seemingly innocuous advertisement that reinforces every gender stereotype about beauty and society expectations. Even though there is no man for these advertisements, it seems to focus on how the exterior beauty if created. It is pretty obvious that the women are beautiful women who need not have any commercial products to retain their beauty. However, there is fostering of the ideology that one can never be pretty enough and if they were they would lose it eventually. The dominant ideology is that there is a capitalism focus which women can never be perfect.
The objectification of women in advertisement by mass media is not a new concept. This advertisement seemingly reinforces this ideology. They are a part of the system that fosters this ideology. There is a different remainder of the fallacies of the women. An average woman or adolescent girl knows that they can never really look like them, but they are made to assume that they could also imitate their actions to get that beauty.
以上内容就是英国论文代写专家对化妆品广告的分析。如果同学们没有足够的时间来完成英语论文与作业，论文代写推荐留学生选择英国论文代写Advancedthesis服务。因为其服务公司的论文创作专家团队由高素质和经验丰富的学术作家组成，保障论文创作质量且与合理的论文代写价格。除此之外，还为留学生提供essay代写、毕业论文代写、硕士论文代写等服务，从而让留学生们轻松应对论文写作并创作出专属个人的优秀论文!
