英国论文代写价格-纪录片《超码的我》的影响

  英国论文代写价格-纪录片《超码的我》的影响。纪录片《超码的我》(Super Size Me)因试图引起公众对经常食用的不健康食品的关注而在全球广受好评。它还试图关注这样一个事实,即所有的大型食品连锁企业都在故意利用公共卫生来获取巨额利润。虽然这部纪录片存在一些缺陷,受到了很多人的批评,但总体的反应是令人满意的,因为这部纪录片有很大的吸引力。

  At one point of time, people started expressing concern about whether Spurlock will be able to complete the experiment or not. On 21st day, he started having heart palpitations. His supervising doctors advised him to stop this “McDiet” immediately in order to avoid serious issues related to health. Spurlock has been compared with the main protagonist in the movie “Leaving Las Vegas” played by Nicolas Cage, who deliberately drinks to die within a matter of few weeks. Despite several warnings, the director of “Super Size me” continued his experiment.

  On 2nd of March, 2003, Spurlock completed his 30 days experiment. In this 30 days, he became “Supersized”. His supervising doctors were extremely surprised with his deteriorated health condition. It was noted by him that he consumed so many meals which normally a person should consume in a period of 8 years as stated by the nutritionists. Spurlock ate 90 meals within 30 days which should have been done once a month in a period of 8 years for a normal person.

  The end text of the documentary stated that Spurlock took around 5 months to lose 9.1 Kg or 20.1 pounds and took another 9 months to reduce the last 2 Kg or 4.5 pounds. Alexandra, his girlfriend and ex-wife, began supervising his diet in order to help him recover and gave give “Detox diet” which formed the bas of her book “The Great American Detox Diet”. The documentary ends with the theatrical question “who do you want to see go first you or them?” This was followed by a cartoon of a gravestone where it was written “Ronald McDonald (1954-2012)”. This initially appeared in an article published in the “The Economist” addressing the issue of ethics in marketing products to children. A small epilogue was further attached with the movie. It has been shown in the documentary film that salad can contain more calories than burgers if liberal quantities of cheese and dressings are added previously to consumption. The epilogue also stated that McDonald’s discontinued its “Super Size Meal” option for around 6 weeks after the documentary film was premiered. McDonald’s started emphasising on healthier items in their menu by including salads and new “Happy Meal” was started for adults. However, McDonald’s claimed that these changes in their menu have nothing to do with the release of the film (Galloway and Kwansah-Aidoo, 2005).

  The impact of the Documentary

  After 6 weeks of release, “Super Size Meal” was dropped by McDonald’s. McDonald’s in the United Kingdom (UK) publicized the website “www.supersizeme-thedebate.co.uk,” where it criticized the documentary. In the UK, McDonald’s placed a small advertisement in the tailor and tried to attract attention of the viewers towards the URL and stated that “See what we disagree with. See what we agree with” (Galloway and Kwansah-Aidoo, 2005). Internationally the documentary received huge appreciation and was a major success in Australia. In Australia McDonald’s took the documentary critically and attempted to respond. McDonald’s started two advertisement campaigns for television and one for the movie theatres where the movie was shown. The documentary became an inspiration for the BBC’s television series “The Supersizers” (Lee, 2004).

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