英国论文代写价格:现代营销动态

英国论文代写价格:现代营销动态

在现代营销世界的销售动态下,人们在购买之前会根据成堆的信息和真实性进行判断。他们比以往任何时候都更加挑剔和足智多谋,寻求信誉和信任(Stokes & Lomax, 2008)。这不仅是现代市场营销和销售文献中所强调的,也是我在购物时,看到别人买东西时,凭自己的经验所能讲出来的。在这种情况下,销售人员的职业道德对于确保对客户的信誉和信任至关重要。交易营销的态度和隐藏的议程导致销售人员沉迷于对事实的误传和隐瞒。虽然它可能导致销售,但它是非常恶化的建立长期和可持续的关系与客户。因此,关键是不仅要对工作可信,而且要对客户可信(Friedman, 2009)。我经常问自己的一个问题是,为什么人们在做销售的时候发现很难说实话。


英国论文代写价格:现代营销动态
这是缺乏对建立长期关系的理解,还是销售人员沉迷于隐瞒和歪曲信息的销售动机?学者们强调企业需要积极的形象塑造来留住顾客,并将自身发展成为一个负责任的品牌。为此,企业不仅需要从事企业的社会责任实践,还需要在沟通、工作态度、对企业的忠诚和奉献、低估企业价值等方面对销售人员进行培训和道德发展(Hansen & Riggle, 2009)。这一点非常重要,因为销售人员通常是公司在客户心目中的镜像。客户不会接触到那些热衷于建立积极形象的战略制定者或规划师,因为正是销售人员通过他们的态度和行动最终传递了这些价值观。因此,通过销售人员为客户传递信任,体现企业的价值,成为建立长期、可持续的客户关系的源泉。

英国论文代写价格:现代营销动态

Under the modern sales dynamics in the marketing world, people bank on piles of information and authenticity before actually indulging in a purchase. They are more critical and resourceful than ever and seek out for credibility and trust (Stokes & Lomax, 2008). This is something that is not only stressed in the modern marketing and sales literature, but also something that I can tell with my own experience when it comes to shopping, and seeing other people buys products. In this context, the work ethics of a sales man are of utmost importance to ensure that credibility and trust is induced towards the customer. The attitude of transactional marketing and hidden agendas causes the sales man to indulge in miss-representation and concealment of facts. Though it may cause to result in sales, it is very deteriorating towards building long term and sustainable relationship with the customer. So, the key is to be credible, truthful and trustworthy not only towards the job, but also towards the customers (Friedman, 2009).The question that I have always asked myself is that why people actually find it hard to tell the truth when it comes to making sales.


英国论文代写价格:现代营销动态
Is this the lack of understanding of the long term relationship building, or the sales incentives that cause the sales man to indulge in concealment and misrepresentation of information? Scholars have stressed towards the need of a positive image building for a business to retain customers, and developing itself as a responsible brand. For this purpose, not only a business needs to engage in corporate social responsibility practices, but also indulge in sales man training and ethical development in terms of communication, workplace attitude, loyalty and dedication towards the business, and understating the business values (Hansen & Riggle, 2009). This is highly important because the sales man normally stand as the mirror image of the company for the customers. The customers do not come into contact with the strategy makers or the planners who thrive for building a positive image, because it is the sales man who serves as the ultimate transfer of those values through their attitude and action. Therefore, transpiring trust for the customers through the sales man causes to reflect the values of the business and act as a source of building long term and sustainable customer relationship.

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