国际上流行的音乐产业已经成为一个转型的主题，全球化是导致这一转变的主要因素。全球化趋势日益增加，中国流行领域的转型水平不断提高（1999，2）。转型不仅限于各国之间的趋势和文化的转移，而且也导致了世界不同文化之间的融合水平的提高。这种不同文化之间的整合提高的过程称为跨文化的过程。“融合”是一个术语，由古巴的人类学家Fernando Ortiz 1940创建描述融合和趋同的文化现象。跨文化包括的不仅仅是从一种文化过渡到另一个；它不只是获得另一种文化（文化）或失去或根除以前的文化（淡化）”。因此，新的文化创造的帮助下，这个过程。没有办法隔离这种新文化，不受世界其他文化的影响，这也是中国流行音乐在很大程度上受西方文化影响的原因。这是影响中国流行音乐的西方文化，中国完全不同。世界西部人的道德价值观与中国人的道德价值观存在着冲突。这一切无疑是导致中国社会道德方面的恶化，因为负面的影响远大于对中国的情况至少西方文化的积极影响。
The popular music industry at international level has become a subject of transformation and globalization is the major factor that has resulted in this transformation. The trends of globalization are increasing day by day and hence increasing the level of transformation in Chinese pop sector Tomlinson (1999, 2). Transformation is not just limited to transfer of trends and cultures from country to country but it is also resulting in enhanced level of integration among different cultures of the world. This process of increased integration among different cultures is known as the process of transculturation. “Transculturation is a term created by the Cuban anthropologist Fernando Ortiz in1940 to describe the phenomenon of merging and converging cultures. Transculturation encompasses more than transition from one culture to another; it does not consist merely of acquiring another culture (acculturation) or of losing or uprooting a previous culture (deculturation)”. Consequently the new culture is created with the help of this process. There is no way to isolate this new culture from getting influenced by the other cultures of the world and that is the reason that Chinese pop music is also influenced by Western cultures to a larger extent. The western cultures that are influencing Chinese pop music are quite different from that of China. A conflict is there between the moral values of people in Western regions of the world and moral values of Chinese people. All this is surely resulting in the deterioration of moral aspect of Chinese society because the negative influences are far greater than the positive influences of Western culture at least for the case of China.
Major labels including Sony Music Entertainment, EMI Group, Warner Music Group and Universal Music Group are playing dominant role in the music industry all over the world and these music labels are controlled by Western countries. The problem of piracy has become a universal issue and is being faced by all the major musical labels all over the world. Another major factor that is resulting in the deterioration of moral values of Chinese society is internet. Internet has ensured easy access to music all over the world and people are quite comfortable with the use of internet to access their favourite music (Beng‐Huat, 2001).