Now the impact of entrepreneurship has been shifted and has not been into a dramatic and significant change that is working for technology and development. Today the key factor of success in business is about adopting something new and innovative. This will help in giving the company new twists and turns that will give a dramatic shift to the company (Kershaw, 2012). Jeffery Timmons has mentioned about entrepreneurs that they are patient leaders and teachers. They key to success in any business is about manager and leader of the company setting the example for others. Employees follow the footsteps of their leaders and they are visionaries.
Applying theories and concepts
Now the next part is about the provision of the theories about the company. Google has been selected and theories have been selected about the resonant theories and concepts that are linked with the tools and concepts. According to the text mentioned in the course, the job of the leader is about following things leader has great vision and ideas, they have long term planning they do not think about the short term profit but they are looking for the long term success that is always achieved by setting short term targets in the beginning and then attaining these targets in the long term. Kozami (2002) commented that the communication conducted by the leader is external and internal and he has the responsibility of sharing the vision to the employees. Leaders not just say about the vision of the company they set examples by practically attempting the examples.
Kotter’s principle for communicating vision
Various principles of communicating the vision those are important for the company are discussed in the course and those will be discussed now. The first principle is about keeping it simple, it is important that the leader works for the development of the employees and when he or she communicates this vision it should be simple so employees can understand it (Lan, 2005). Metaphors and analogies are important during the communication. Leader uses different forums for communicating the vision. Listen to the employees of the company and then use their vision and ideas for managing the communication.