In the light of the results which shows that there is a vital importance of location of a retail shop in knowing the buying behavior and in the average amount spend in consuming retail goods. The community leaders in New London prefer a retail shop in their community as he nearest retail shop is 5 miles away. When the retail shops are far from the consumer residence area, it will be inconvenient for customers to reach.
The result shows that there is a high need of a retail shop in New London and for the residents in that community. There is no grocery shop in this area. This factor makes it very difficult for the normal people to reach grocery shops that are located in far away places.
Moreover, it is also proved in the survey that majority of the people in this community are middle aged who are in their 40’s. So travelling a long distance to buy retail goods for almost all the days is a tedious activity for them.
As per the results a below average number of households are buying goods from retail shops in New London. This comes to around 27.5 percent. This ratio is comparatively lower than what it is supposed to have in a locality. The community leaders in this area are trying for getting a retail shop in this community. If the grocery shops are in distant places, it will affect the residents in New London in a very adverse manner. It is seen that the nearest grocery shop is in Spicer, which is around 5 miles from New London.
It is also essential for them to consider and analyze the reason as to why such lower number of retails shops is there in this area. The only grocery shop which was functioning in the last year was also closed. A proper investigation has to be done on the part of the people or leaders in the community to know why the existence of retail shops in this area are of short span.