由观众看到的照片显示，它一定是由有良心的观点。广告牌和照片都是来自媒体的产品。然而，在照片中，演示实际上打破了神话传播的广告牌。没有办法像美国人的方式被证明是事实，当它来到美国人虽然白人。然而，可悲的现实是，黑人谁是美国人也遭受。作为大众媒体工具的照片突出了这一重要点。这表明，大众传媒可以传达给观众的感觉的客观事实的真实消息（Ball Rokeach和德弗勒）。根据Ball Rokeach和德弗勒，有依赖大众传播呈现不同的变量。这些变量是基于认知和行为方面的观众和社会所感知的媒体。注意，观众和社会是分开的。受众是新闻准备的特定环节，社会是整个社会。
In analyzing for why such things happen, it can be inferred through Ball-Rokeach and DeFelur’s discussions that the audience (in this case the society) often are in a situation to receive media messages on things that they might have an existing bias. The billboard indeed represents that situation. The people of that time had an existing bias. The white race felt it was superior to the Black race. This existing bias led them to present information to audiences such that it reinforced the bias. The social media filters messages in order to present them in a way that fits in with social reality. This filtering of messages so as to fit an audience segment supports the claims of Jansiz who presents that sometimes mass media messages need to be interpreted beyond what they seemingly convey (Jansiz). Mass media in most current times has been critiqued for presenting information suited to particular segments, while these segments are based on interests; the mass media presentation on the billboard supports the white interests. However the same mass media also highlights the impact of losing touch with reality as seen in the photo.
The photo as seen by the viewer shows that it must have been taken by someone with a conscientious viewpoint. The billboard and the photo are both products from the media. However in the photo, the presentation actually breaks the myth that is propagated by the billboard. There is no way like the American way is shown to be fact when it came to Americans albeit whites only. However the sad reality is that blacks who were Americans also were suffering. The photograph as a tool of mass media highlights this important point. This shows that mass media can convey real messages that can give the audience a sense of the unbiased fact (Ball-Rokeach and DeFleur). According to Ball-Rokeach and DeFleur, there is a dependency created in the different variables present for mass communication. These variables are based on the cognitive and behavioral aspects of the audience and society as perceived by the media. Note, that audience and society are meant separately. Audience is the specific segment that news is being prepared for and society is the general society.