英国论文代写:食品外卖

英国论文代写:食品外卖

从超过27个特许经营披露文件或FDDs收集的数据显示,外卖和外卖行业贡献了近6%到12%的餐厅特许经营总额(特许经营权,2010)。食品外卖和外卖业务被定义为一个食品被收集并被顾客带走的地方。一些多米诺骨牌也提供坐下来吃风格从而增加效益。外卖和外卖行业被认为是改善销售的最有效方法。在这个行业中,为客户创造的便利是可以利用的。有孩子的成年人被认为是外卖的主要消费群体。Dominos披萨是外卖和递送特许经营。在这个行业中,它通过降低利息支出、国际商店扩张和增加外卖产品的范围来提高利润率。

披萨行业

比萨行业的主要竞争对手是必胜客(Pizza Hut)、Papa John ‘ s和Little Caesars。这三家竞争对手都在美国拥有特许经营连锁店。“爸爸约翰”正在发展国际形象,必胜客已经成为国际品牌。据估计,快速服务行业的价值在2012年将达到1700亿美元。这个行业的消费者支出约为2500亿美元。在这一背景下,人们注意到,大约30到350亿美元的总消费支出属于餐厅披萨类(Statista,2013)。该行业从2004年仅为122亿美元增长。在这一支出中,人们注意到,在披萨(只有)行业中,60%以上的消费支出来自于比萨连锁餐厅(包括加盟商和商店)。Dominos的主要竞争对手是必胜客。2012年,这一比例几乎占到了比萨行业市场的15%。达美乐披萨的市场占有率为9%,而约翰·约翰拥有6%的股份,小凯撒拥有4%的股份。其余的销售来自Pizzerias(Statista,2013)。

英国论文代写:食品外卖

Data collected from more than 27 Franchise Disclosure Documents or the FDDs show that the takeout and delivery industry contributes to almost 6 to 12 percent of the total sales in restaurant franchise (Franchise Direct, 2010). The food takeout and delivery businesses are defined as a place where food is collected and taken to go by the customer. Some franchises of Dominos also offer sit down and eat style thus augmenting the benefits. The takeout and delivery industry was noted to be the most effective way to improve sales. There are conveniences created for the customer which businesses in this industry take advantage of. Adults with children were seen to be the majority of the consumption segment of the takeouts. Dominos Pizza is a takeout and delivery franchise. Operating in this industry it drives up its margins by lowering interest expenses, international store expansions and by increasing the product range for takeout (Kenji, H. 2003).
Pizza Industry
The main competitors for Dominos in the Pizza Industry are Pizza Hut, Papa John’s and Little Caesars. All three competitors have franchise chains in the United States. Papa John’s is developing international presence and Pizza Hut is already an international name. The Quick Service industry is estimated to have a value of 170 billion U.S. dollars as per the year 2012. The consumer spending in this industry is around 250 billion U.S. dollars. In this context, it was noted that almost 30 to 35 billion USD of the total consumer expenditure falls under the Restaurant Pizza category (Statista, 2013). The industry has grown from being only 12.2 billion U.S. dollars in 2004. In this expenditures it is noted that the more than 60 percentage of consumer expenditure in the Pizza (only) industry comes from Pizza restaurant chains (both franchisee and store owned). Dominos main competitor is Pizza Hut. This owned almost 15 percent of the Pizza Industry market in 2012. Domino’s Pizza owns a 9 percent market share, Papa John’s owns 6 percent and Little Caesars owns 4 percent. The rest of the sales are from Pizzerias (Statista, 2013)

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