After the creation of the target audience, it is important for the customers to acknowledge the areas they are going to serve. The value proposition is created for those distinctive groups of consumer or consumer segments (Millward, 2011). Some events such as the FIFA football tournament has gained appreciation by the world audience. The sports organization uses the nationalistic sentiment for the particular sports organization to connect with people (Millward, 2011). The use of patriotism is eluded with the specific groups. Patronage is developed based on this emotional content. The next factor in the unique value proposition is developing the particular segments that need to be serviced by the companies. This is based on the unique ability of the companies to meet the particular demands. It is a conventional process where the companies have an eclectic mix of the consumers. They cannot be bound by traditional segmentation techniques. The companies need to factor in the need of the consumer and develop a proposition that would be appealing to this base of consumers. This is a nuanced process. For the ticket pricing or for the viewership of the media pricing, the relative price of the product is taken into consideration. The propositions are to target consumers who need to be served. There must be offerings that need to be considered by the elimination of the unwanted costs to meet the primary requirements. Some value propositions are found to target consumers who are not served by the offering in the industry. The companies need to factor in the operational effectiveness and compare it with the strategy of the company. The company should develop the operational excellence and understand the ways to understand the differences between different elements. The stakeholders need to comprehend the differences and create a unique value proposition based on the market need and the resource based view.
Finally, the value proposition is developed based on the target audience, appeal of the particular sport, mode of delivery of the entertainments and addressing the emotional requirements of the consumers.
The consumers in the modern times are easily bored and they tend to shift patronage based on the competition in the industry. Hence, the companies must look for ways to add value to the final service delivery (Flew, 2013). One of the ways can this be achieved is to develop interest that would meet the requirements of the situation. These could include advertising, marketing, CSR (Corporate Social Responsibility) or from the community liaisons programs. Based on the effectiveness of these processes the companies need to factor in this value proposition.