The need of back and forth communication with the customer company and the service provider is more in B2B marketing. The first contact resolution (FCR) rate for B2B is lesser than that of B2C. However, due to complexity of the issues the FCR metric is not as critical in the B2B as the customer companies are well knowledgeable and understands the complexities of the issues (Muss, 2016).
There are lesser but bigger Customers: The ticket size of transaction is much more in these deals, and thus have implications on the revenues. Therefore, there is bigger need of handling the customers with care and providing best possible solution to their issues.
in B2B marketing, there could be more than one people who would use the product or service being purchased; therefore, there must be equal care given to all the contact points .
The recommended solution that MYOB must adopt are to further emphasize it customer relationship strategies to meet the need of changing business environment. In the wake of increasing competition, MYOB must try innovative ideas to provide quality products as well great customer support. MYOB strategies must focus on meet these challenges in order to beat the competition.
Like the B2C customers, in B2B marketing the fundamental of establishing and maintaining customer relation is similar. Resolving customer queries to the fullest leads to make strong customer relationships. However, the strategies for this differs greatly in case of B2B marketing. Generally, as compared to B2C the problems in B2B domain have higher complexity.
论文范文英国论文代写推荐-B2B营销就为留学生分享到这里。英国高阶论文代写Advanced Thesis平台机构为留学生们提供英国代写、essay代写、paper代写等论文代写服务，帮助留学生们解决论文的写作困扰，英国高阶论文代写Advanced Thesis平台机构值得留学生们选择和信赖!