英国论文代写:消费者心理研究

英国论文代写:消费者心理研究

为不同的目标受众构建的ZMET有助于建立该部分的共识图。通过这种方式,营销团队将能够确定与他们沟通所需的策略类型。由于ZMET技术允许观众进入他们自己的想法,并为他们与餐饮服务体验相关联的概念开发图片,因此研究者能够理解用户意见构建背后的心理模型。与ZEMT技术一起使用的MEC技术将有助于理解消费者在产品消费时的认知层次。在以消费者为导向的食品产品研究文献中,MEC方法被定义为理解消费者满意设计的更相关的方法(Gutman, 1982;奥尔森,雷诺兹,2001)。更好地理解产品消费动机,因为营销人员和产品制造商将能够更好地理解。

英国论文代写:消费者心理研究
如何将产品属性与个人消费的自我相关后果、个人生活价值、目标等联系起来,以识别呈现消费者思维的等级认知结构。这种消费者认知结构层次结构将有助于评估和理解消费者可能如何评估替代产品,他们为什么选择购买一个产品,以及为什么他们可能选择购买另一个产品。从ZMET图像集合和故事讲述过程中创建的心理模型中建立的高阶推理结构对理解某些标准的显著性是有用的(Grunert &瓦利,2001;奥尔森,雷诺兹,2001)。因此,在这项研究中,产品的功能和心理后果以及它如何与消费者目标或价值联系起来是非常重要的。

英国论文代写:消费者心理研究

ZMET constructed for different target audiences can help establish the segment’s consensus map. This way the marketing group will be able to determine the type of strategy needed to communicate with them. As the ZMET technique allows the audience to tap into their own ideas and develop pictures for just the concepts that they associated with the catering service experience, the researcher is hence able to understand the mental model behind the user opinion construction.The MEC technique used with the ZEMT technique will be useful for understanding the cognitive hierarchies of consumers when it comes to a product consumption. The Means end chain theory MEC has been defined in the research literature on consumer oriented food products as being a more relevant way to understand consumer satisfied designs (Gutman, 1982; Olson &Reynolds, 2001). Product consumption motives are better understood as the marketer and the product maker will be able to better understand.

英国论文代写:消费者心理研究
how product attributes are linked to the self-relevant consequences of consumption of the person, their personal life values, goals and more and to identify the hierarchical cognitive structures which present the consumer’s mind. Thisconsumer cognitive structure hierarchy will be useful to evaluate and understand how consumers might assess alternative products, why they make a choice to buy a product and why they might choose to buy another product instead. The higher order reasoning constructs from the mental models created from ZMET image collections and the story telling processes are useful tounderstand salience of some criteria over others (Grunert & Valli, 2001; Olson & Reynolds,2001). The functional and the psychological consequences of the product and how it connects tomeet the consumer goal or value is hence very significant in this study.

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