英国论文代谢:亚马逊电子商务公司介绍

英国论文代谢:亚马逊电子商务公司介绍

亚马逊是一家总部位于华盛顿州西雅图的美国云计算和电子商务公司。它是美国最大的互联网零售商之一。该公司开始作为一个网上书店,而后来它多元化销售珠宝,玩具,食品,家具,服装,电子产品,视频游戏,软件,音频书籍流或下载,MP3流或下载,视频流或下载,cd,蓝光,和dvd (Roth & Ockenfels, 2002)。亚马逊以在墨西哥、印度、中国、日本、巴西、澳大利亚、荷兰、西班牙、意大利、德国、加拿大、法国、爱尔兰、英国和美国分别开设零售网站而闻名。亚马逊还为一些特定国家的产品提供国际航运服务。2011年,考虑在瑞典和波兰开设网站的意向(Nepstad, 2011)。

英国论文代谢:亚马逊电子商务公司介绍

亚马逊的使命很简单,但执行起来非常复杂:“成为世界上最以客户为中心的组织,在那里,个人可以发现和发现他们愿意在网上购买的任何东西。”自亚马逊成立以来,贝佐斯一直致力于实现这一使命。公司一直坚持这一使命,以至于公司的每一个元素都与组织的成功相关(Manyika et al., 2008)。公司决策和管理基本方法的关键支柱是公司将持续不懈地关注客户。亚马逊的战略围绕着便利、高效的分销和客户服务。在数字时代,许多组织最有效的营销策略最终都来自移动应用和网站。这为在线零售商提供了相对于竞争对手的竞争优势,因为许多客户会考虑不顾针对特定组织的营销努力而上网。

英国论文代谢:亚马逊电子商务公司介绍

Amazon is a cloud computing and e-commerce company of America having headquartered in Seattle Washington. It is among the biggest retailer based on internet in the United States of America. The company started off as an online store of book, while it later diversified for sale of jewellery, toys, food, furniture, apparel, electronics, video games, software, audio book streaming or downloads, MP3 streaming or downloads, video streaming or downloads, CDs, Blu-rays, and DVDs (Roth & Ockenfels, 2002). Amazon is known for having separate websites of retail for Mexico, India, China, Japan, Brazil, Australia, Netherlands, Spain, Italy, Germany, Canada, France, Ireland, United Kingdom and United States. Amazon has also been offering international shipping to specific other nations for some of the lines of product. In the year 2011, it considered its intention of launching the websites in Sweden and Poland (Nepstad, 2011).

英国论文代谢:亚马逊电子商务公司介绍

The mission of Amazon is simple yet highly complicated for execution: “To be the most customer centric organization of the world where individual can discover and find anything they are willing to purchase online”. Since the inception of Amazon, Bezos has key focus for the achievement of this mission. There has been an adherence to this mission such that each and every element of the company is connected with the success of the organization (Manyika et al., 2008). The key pillar for the fundamental approach of decision making and management of the company is that the company will be continuously focused on the customers relentlessly. The strategies of Amazon revolve across convenience, efficiency of distribution and service of customers. The most effective strategies of marketing for a number of organizations within the digital era ended up coming from mobile apps and websites. This has been providing a competitive edge to online retailers over their competitors, as a number of customers consider going online irrespective of the efforts of marketing over a specific organization.

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