The ideas will be turned into research questions and objectives based on how worthwhile the examination will be. Framing a research questions based on unstable ideas that can maybe never be established will not be a worthwhile objective or research question. Similarly having a research question framed that will not be useful for the business problem at hand will also not be necessary. Research questions, objectives based on ideas will be generated based on brainstorming sessions, literature reviews, media sessions and more. The research ideas will then be refined and research questions will also be broken down to a more manageable set. A specific research topic also will be identified.