是看到,本文分析的重点是一个关键的营销概念即营销合理化,最好是重新开始与营销合理化的意义。术语方面的合理化企业公司意味着重组的目的是基于公司的效率的提高(贝尔,1971)。这种类型的公司内部重组可能导致修改公司规模;它可能扩大或减少尺寸。它也可能导致一些组织的现有政策的变化和修改策略有关该公司提供的一些产品
As it is seen that this paper is focused on the analysis of a key marketing concept i.e. Marketing Rationalization, it is better to start fresh with the meaning of Marketing Rationalization. The term Rationalization in terms of a corporate company would mean a reorganization which is based on the purpose of the increasing of the efficiency of the company (Bell, 1971). This type of the reorganization within the company can lead to the modification in the company size; it may expand the size or may reduce the size. It may also result in some changes in existing policies of the organization and also in the modification of the strategies relating to some products which are offered by the company