英國論文:羅技的戰略

英國論文:羅技的戰略
羅技的戰略是確定電子行業中那些有機會的業務領域。正如羅技的案例研究表明,一旦該公司能夠識別出這樣一個機會,它就會找到創新的方法來創建能夠滿足這個機會的外圍產品。 “例如,當遊戲行業開始經歷認可和快速增長時,羅技在2000年設計並推出了它的第一個遊戲控制台控制器(用於PlayStation 2的羅技GT Force競速輪)”。 (霍夫曼,2011,第273頁)。儘管擁有核心能力和優勢,但該公司也存在弱點。例如,該公司面臨的一個弱點是相對於競爭對手而言。公司的競爭對手為創新科技有限公司、微軟公司和皇家飛利浦電子。這些公司不僅專注於計算機外圍設備,而且還致力於各種電子子系統。
這意味著該公司將擁有更廣泛的產品和產品相關係統,因此也將增加消費者細分市場。然而,羅技被視為只支持計算機外圍產品製造商,這可能是一個弱點。其次是公司成本。在公司成立的最初幾天裡,該公司在世界各地擁有大量的製造基地,這導致了成本問題。位於不同地點的設施過去需要更多的資金來運作,因此運營成本很高。如果一家公司無法滿足運營成本的降低,那麼該公司將遭受損失,因為它將無法為其消費者提供價格競爭優勢。當前的另一個問題是經濟衰退和計算機行業的變化。這兩個問題會給公司帶來麻煩。

英國論文:羅技的戰略

Logitech’s strategy was to identify those areas of businesses in the electronic industry which has opportunities. As the case study on Logitech shows once the company was able to identify such an opportunity then it would find innovative ways to create peripheral products that would meet this opportunity. “For example, when the gaming industry began to experience recognition and rapid growth, Logitech designed and introduced its first gaming console controller in 2000(the Logitech GT Force racing wheel for PlayStation 2)”. (Hoffman, 2011, p. 273). The company also suffers weaknesses in spite of its core capabilities and strengths. For instance, one of the weaknesses the company faces are with respect to its competitors. The competitors of the company are Creative Technology Ltd, Microsoft Corporation and Royal Philips electronics. Each of these companies focuses not only on computer peripherals but also in a diversified range of electronic subsystems.
This means that the company will have a wider range of product and product related systems and hence would also have increased consumer segments. However, Logitech is seen to support only computer peripheral product manufactory and this might be a weakness. Secondly the company costs. In its initial days of inception, the company had numerous manufacturing locations dispersed over the world, this led to issues of costs. The facilities that were present in diverse locations used to need more capital to run and hence operational costs were high. Where a company is not able to meet lessen in operational costs then the company would suffer as it would not be able to present a price competitive advantage for its consumers. Yet another issue in the current times is the recession and the changing face of the computer industry. These two will cause issues for the company.

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