英国西敏寺学院论文代写: 广告

英国西敏寺学院论文代写: 广告

沙特阿拉伯人口约九百万人,但却被列为香水市场最大的地区之一。沙特阿拉伯的香水和香水的人均消费量要高于美国,日本,法国等主要市场的人均消费量。这使得沙特阿拉伯成为销售香水的好去处。大多数营销材料通常使用相同的广告,只是用阿拉伯文写的字眼。阿拉伯文化是一种高尚的文化,但在欧美市场使用的左边的广告对沙特阿拉伯市场来说可能被认为是过于感性的。因此,感性必须淡化(Hollensen,2011)。这是通过取代抓住男人的手的女人,让一名妇女在沙特阿拉伯的观众的广告中几乎没有碰触或放牧人的手而取得的。在沙特阿拉伯,文化喜欢有一个更接近的对话距离,在这种情况下,广告应该描绘男性的香水如何吸引女性的相关性,同时应该确保感性的姿态不被公然地描绘。
凯蒂猫
凯蒂猫是一个产品,由于主要的产品主题也被用作广告主题,因此营销成功。产品和广告在这里重叠。凯蒂猫基本上是一个圆形的卡通猫,有一个红色的弓,没有嘴。全世界这个商品的销售额在6.5亿欧元之间(Hollensen,2011)。它是由日本小created司太郎创作的小英文猫。凯蒂猫是一个非口头语言的例子。考虑产品上的Hello Kitty图像。小猫没有口,她从心里说话,因此她是任何文化的完美产品。

英国西敏寺学院论文代写: 广告

Saudi Arabia has a population of about nine million people, yet it is designated as one of the biggest locations with respect to the fragrance market. The per capita consumption of fragrances and perfumes in Saudi Arabia is more than that of the leading markets such as United States, Japan, France and others. This makes Saudi Arabia a good destination for selling perfumes. Most marketing materials usually use the same advertisement with just the wordings being written in Arabic. Arabia is a high touch culture, but the advertisement on the left which is used in European and US markets might be considered too sensuous for the Saudi Arabian market. Hence the sensuousness has to be toned down (Hollensen, 2011). This is achieved by replacing the woman clutching the man hand, to a woman barely touching or grazing the man’s hand in the advertisement for the Saudi Arabian audience. In Saudi Arabia, the culture prefers having a closer conversational distance, in such cases the advertisement should portray the relevance of how the men’s fragrance is seen to be attractive to women and at the same time should ensure that sensuous gestures are not portrayed blatantly.
Hello Kitty
Hello Kitty is a product whose marketing is successful because of key product theme which is also used as the advertising theme. Product and advertising overlap here. The Hello Kitty is basically a rounded cartoon cat that has a red bow and no mouth. The sales of this merchandise all over the world are in the range of 650 million Euros’ (Hollensen, 2011). It was created as a little Japanese and little English cat by Shintaro Tsuji. Hello Kitty is an example of non verbal language. Consider the Hello Kitty image on a product. The kitty does not have a mouth, she speaks from the heart and hence she is the perfect product for any culture.

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