Saudi Arabia has a population of about nine million people, yet it is designated as one of the biggest locations with respect to the fragrance market. The per capita consumption of fragrances and perfumes in Saudi Arabia is more than that of the leading markets such as United States, Japan, France and others. This makes Saudi Arabia a good destination for selling perfumes. Most marketing materials usually use the same advertisement with just the wordings being written in Arabic. Arabia is a high touch culture, but the advertisement on the left which is used in European and US markets might be considered too sensuous for the Saudi Arabian market. Hence the sensuousness has to be toned down (Hollensen, 2011). This is achieved by replacing the woman clutching the man hand, to a woman barely touching or grazing the man’s hand in the advertisement for the Saudi Arabian audience. In Saudi Arabia, the culture prefers having a closer conversational distance, in such cases the advertisement should portray the relevance of how the men’s fragrance is seen to be attractive to women and at the same time should ensure that sensuous gestures are not portrayed blatantly.
Hello Kitty is a product whose marketing is successful because of key product theme which is also used as the advertising theme. Product and advertising overlap here. The Hello Kitty is basically a rounded cartoon cat that has a red bow and no mouth. The sales of this merchandise all over the world are in the range of 650 million Euros’ (Hollensen, 2011). It was created as a little Japanese and little English cat by Shintaro Tsuji. Hello Kitty is an example of non verbal language. Consider the Hello Kitty image on a product. The kitty does not have a mouth, she speaks from the heart and hence she is the perfect product for any culture.