The brand marketing is again the most important thing for a company to bring success to its products. The marketing strategy that has been used by Goose Canada is said to best in advertisings its every new product, which speak for them a lot. Since many years, Goose Canada has brought exclusive success and the mission statement to serve its clients with the theme of winter as national identity is accomplished (Sanghoee, 2015). Goose Canada is believed to be premier winter clothing’s dealer all over Canada with uncompromising attributes. The current aim of this company is, Inspire human spirit with best outfit deigns to make them look young, smart and stylish even in winters. The brand is enhancing daily due to true employee engagement (Entis, 2014). The owner of Goose Canada believes that uncompromising quality of the product and service has helped Goose Canada to maintain personal relationships with clients all over Canada.
The target customers of Goose Canada belong to different age: kids, teens, women and men (12-65 age group). Each person of Canada can buy these products but higher-class people are more subjective to buy.
The target customer’s psychographic factors of Goose Canada include various trends and positive results towards clothing’s and accessories. Goose Canada also serves consumers who are looking for latest outfits that suit their personality.
The primary target of Goose Canada is men and women of age group 20-25 years of age. This age group serves 70% of the targeting strategy. Below 17 contributes about 30% in the sales history of Canada. There is 5-10% increase in annual growth rate every year.
Goose Canada always tries its best to develop distinguishing skills for products to become excellent performer in comparison with competitors. Their price, product quality and Morales are high class and unique in all aspects. The positioning strategy of Goose Canada stands out to be very strong to retain customers for long term (Whaba, 2015). The high price of the products that they claim for coats and jackets has been justified by their quality and thus their brand image is still alive and will always be.