英文论文代写:产品营销组合需要参考的因素

英文论文代写:产品营销组合需要参考的因素

现在最好有一个深刻的见解,看看为什么这两个因素对任何一个术语都更重要,同时设计和实施任何全球市场渗透战略。首先,当一家公司试图进入全球市场时,它会面临来自当地制造商和品牌的激烈竞争。这种竞争压力背后的一个主要因素是他们对当地市场、国内口味和喜好缺乏了解。在设计任何营销组合时,重要的是要对当地客户的感知、需求、需求、品味和偏好有一个基本的了解,以便根据他们的感知定制他们的品牌。

英文论文代写:产品营销组合需要参考的因素

很多公司都无法理解当地文化理解与品牌成功之间的线性关系。对品牌的适应和理解越高,品牌在全球市场的成功机会就越大。相比之下,有些品牌在进入国际市场时更倾向于保持产品的一般口味,有时他们的策略也被证明是成功的。然而,这只是营销组合的一个组成部分。其他营销组合的其他组成部分,如地点、促销和定价,需要调整和反映当地市场动态,因为它们将支持和确保“产品”本身的成功。

英文论文代写:产品营销组合需要参考的因素

Now it is better to have an insightful look as why both the factors are of greater significance for any term while devising and implementing any global market penetration strategy. At first, whenever a firm tries to enter a global market, it faces intense competition from local manufacturers and brands. One of the primary factors behind this competitive pressure is their lack of understanding regarding the local market, domestic taste and preferences. While devising any marketing mix, it is crucial to have a basic understanding of local customers perceptions, demands, needs, tastes and preferences in order to customize their brand as per their perceptions.

英文论文代写:产品营销组合需要参考的因素
Many companies fail to understand the linear relationship between the local cultural understanding and success of their brand. The higher the adaptation and understanding, the higher the chances of brand’s success in the global market. In contrast, there can be certain brands that prefer to maintain the generic taste of their product while entering internationally, and sometimes their strategy also proves to be successful. However, that is only one component of the marketing mix. The other remaining components of marketing mix such as place, promotion and pricing need to be adjusted and reflective of the local market dynamics, as they will support and ensure the success of the ‘product’ itself.

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