Story Driven Kit
Story driven kits are really great innovation for the children. In 1999, The Lego group first introduced the toys on Star Wars. Star Wars attracted the children a lot as this was based on the story of a movie. By 2004, The Lego group sold more than 41% of the overall toys of Star Wars in the U.S market. The reason behind the popularity of these games was that, these toys were based on very popular movie which had created a great impact on children. Thus, the children were more attracted towards the Star War Toys. The Lego group extended their license for the Star Wars for next ten years as it was very much profitable for The Lego group. The Star War toys created a different level of enthusiasm and inspiration among the children.
The Lego group developed a theme park in 1968 with the opening of Lego Land Theme Park. The Lego Land Theme Park was then extended to Windsor, England in 1996, and Carlsbad in California in 1999. These parks were full of rides for children of all age.
In 1997, The Lego group had launched its first branded video game, which was in partnership with the Mindscape. The game was very popular among the people and sold 7 million copies, which encouraged the Lego group to develop the digital Star War games. More than 60 million copies were sold of the Star Wars among 1997 to 2009; however, there was a problem with the Star War games. These were not good for the educational purposes as after playing the Star War for half hour children would make it their role model.
The “intelligent brick” was the game first produced in 1998 and was integrated for computer technology. It was the digitalization of the game, free form building sets. The game was awarded with the bestselling in the history of The Lego group.