Gaps in performance: Companies may tend to bring in changes in the current business situations and strategies when the results do not contribute to the achievement of its ultimate business goals. If there is a lower performance level in any of the manufacturing units of Kenwood, the company can bring in changes to ensure all the functions perform smoothly. Here Kenwood has to ensure that a proper decision making and planning on the required changed can make the change management more effective.
New Technology: Kenwood deals with kitchen appliances which may require new and improved features frequently in order to attract more customers and to reduce competition from other similar firms in the industry (Huczynski, Buchanan, 2013). In order to develop improved products and to increase the production capacity, Kenwood has to implement new technologies in the manufacturing units. This pave way to the need for changes in the production process, skills levels of the employees, working time and efficiency level of the employees etc. All these change requirements need to be considered by the company, so as to make an effective implementation of new technology as well as improved production capacity.
Competitive edge: In the globalised business environment, business firms struggle to improve its performance and to gain better competitive edge, which is possible through effective marketing strategies, product development, increased sales volume, profit margin, gaining more market share etc. For meeting all these objectives and to ensure a better competitive edge, there will be requirement for Kenwood to analyze the existing business strategies and the execution levels and to enable changes in the respective areas for business success.